Use this mid-year audit guide to evaluate your real estate business and content strategy based on what’s actually working. Learn how to assess your performance, track key metrics, and adjust your daily activities to hit your year-end goals.
Tom Toole shares four costly CRM mistakes uncovered during 57 database audits, including mismanaged lead stages, missing property drips, poor follow-up, and low call volume. Fix these and you’ll close more deals.
In this blog, Tom Toole breaks down nine costly mistakes buyer agents make, from poor communication and sloppy paperwork to ignoring showing instructions, that can ruin deals and reputations.
Tom Toole explains why relying on referrals alone is a risky strategy in today’s flat market and shares a proven multi-pillar lead generation plan for agents who want consistent growth.
Realtor.com CEO Damian Eales explains why the company didn’t issue a public CCP statement and why its MLS agreements prevent it from blocking listings like Zillow or Redfin. Catch the full conversation on episode #121 of the Knowledge Brokers Podcast.
Tom Toole breaks down why most agents waste their momentum—and their money—by treating lunch like a midday vacation. In this high-accountability blog, he shares how top producers use that hour to build consistency, stay in rhythm, and win more deals.
Tom Toole shares three high-converting video strategies every real estate agent should use—including pre-appointment intros, post-meeting follow-ups, and offer submission videos that stand out in competitive markets.
Tom Toole breaks down the three most common buyer objections (economic fears, low inventory, market timing) and shares proven scripts and strategies to overcome each one.
In this week’s BAMx roleplaying session with Byron Lazine and Tom Toole, agents tackled real buyer objections with scripts that actually move deals forward. This blog breaks down four key takeaways—including Byron’s prospecting strategy and the power of “What would it take?” questions.
Compass just launched a Private Exclusive listings book—available only at select offices—to give agents and consumers offline access to off-MLS properties. The move revives a pre-internet model with a modern twist and raises big questions about transparency, co-brokerage, and fair housing.
The U.S. economy shrank by 0.3% in Q1 2025, and Byron Lazine broke down what it means for agents in today’s Hot Sheet. This blog covers the key factors behind the GDP drop—and includes a ready-to-use script for guiding buyers through economic uncertainty.
BAM’s latest Instagram post featuring Byron Lazine and Tom Toole’s breakdown of Caitlin O. Bigelow’s Compass Private Exclusive story is sparking industry-wide conversation. See why agents are weighing in—and what lessons they’re taking away.
For daily real estate news, business and marketing.
