Tom Toole

Agent Strategy

Stop Blaming Rates: 4 Openers & 3 Questions to Win Clients Right Now

Tom Toole breaks down how agents can win in Q2 with 4 key scripts, 3 motivation questions, and a simple daily formula to drive more conversations and appointments.

April 13, 2026

Agent Strategy

The 4 Data Points Agents Are Using to Book More Appointments Right Now

Tom Toole shares 4 data-backed scripts agents can use right now to spark conversations, including 25.6% over-ask sales and 9% inventory growth.

April 7, 2026

Agent Strategy

Sellers Are Asking These 5 Questions. Can You Answer Them?

Tom Toole breaks down the five numbers every agent must know to win competitive listing appointments and build instant seller trust.

March 31, 2026

Agent Strategy

How to Handle the Private Exclusive Conversation at the Listing Appointment

Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.

March 23, 2026

Agent Strategy

The 3 Communication Gaps Hurting Real Estate Agents Right Now

Tom Toole breaks down 19,000 real estate calls, revealing 3 common call and voicemail mistakes that hurt conversion and how agents can fix them.

March 17, 2026

Agent Strategy

We Reviewed 19,000 Agent Conversations. These are the 6 Call Tactics That Work Best.

Tom Toole analyzed 19,000 real estate calls using Shilo.ai to uncover six tactics agents use to build trust, uncover motivation, and move conversations toward a deal.

March 10, 2026

Agent Strategy

The 5 CRM Features That Separate Top Producers

Tom Toole shares 5 underused CRM features that help agents increase appointments, tighten follow-up, and scale their real estate business.

March 3, 2026

Agent Strategy

The Best Time to Make Calls for Real Estate Agents

Andrew Undem’s call blocks align with Harvard Business Review data on best days, best times, 5-minute response, and 6-attempt follow-up.

March 3, 2026

Agent Strategy

83% of Agents Are Making This Critical Error in Conversations

According to a new Shilo stat, 83% of agents fail to set a next step on calls. Here’s how that mistake is costing real estate deals, and what you can do about it.

March 2, 2026

Agent Strategy

5 Moves That Put You in Control of Your Spring Pipeline

Tom Toole shares 5 proven tactics to dominate the spring market, from 100 daily dials to pipeline math that multiplies your goal by 10.

February 23, 2026

Agent Strategy

How to Turn Training & Practice Into Real Income

Tom Toole breaks down why agents fail without enough at bats, and how classroom, role play, and live reps turn training into income.

February 17, 2026

Agent Strategy

The Prospecting Shift That Helps Agents Get Inside More Homes

Byron Lazine explains the Middleman Framework, sharing word-for-word buyer and expired scripts that help agents set more appointments through disciplined repetition.

February 11, 2026

Stop Blaming Rates: 4 Openers & 3 Questions to Win Clients Right Now

The 4 Data Points Agents Are Using to Book More Appointments Right Now

Sellers Are Asking These 5 Questions. Can You Answer Them?

How to Handle the Private Exclusive Conversation at the Listing Appointment

The 3 Communication Gaps Hurting Real Estate Agents Right Now

We Reviewed 19,000 Agent Conversations. These are the 6 Call Tactics That Work Best.

The 5 CRM Features That Separate Top Producers

The Best Time to Make Calls for Real Estate Agents

83% of Agents Are Making This Critical Error in Conversations

5 Moves That Put You in Control of Your Spring Pipeline

How to Turn Training & Practice Into Real Income

The Prospecting Shift That Helps Agents Get Inside More Homes

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