I’m going to try to help you with something that I think is genuinely liberating.
It took me 11 years to realize it.
But once you do, posting volume becomes a lot easier.
Ready…!?
Not one single person cares about your content as much as you think they do.
Not your judgmental friends. Not your clients. Not your broker. Not other agents. Not your random followers. Not even your spouse.
Trust me, I’ve posted EVERYTHING you could possibly think of, and my wife couldn’t care less.
Stop Worrying About Social Media Content That Flops
Think about how you consume content.
Even if you come across another agent who posted something completely ridiculous, how long do you actually think about it?
60 seconds?
You send it to someone, wonder what the hell they were thinking, then you go to the bathroom and move on with your life.
Yet we convince ourselves that the entire universe revolves around this one piece of content.
A listing video gets 400 views, and suddenly you’re embarrassed because you think everyone noticed it flopped.
Nobody noticed.
Nobody knows what your average views are.
Nobody is keeping track of how many likes you got.
Nobody remembers that you posted a similar video three months ago.
People have their own shit going on.
Once you actually internalize that, you can start having a lot more fun with your content.
- Post the video you’ve been sitting on because you have no idea how it will be received.
- Try the format you’ve been avoiding because it feels a little uncomfortable.
- Say the thing you actually think.
If a post flops, leave it up. You don’t need to delete the evidence. Nobody cared.
Posting Volume Is What Builds a Real Estate Agent’s Brand
But here’s what people DO notice:
Volume.
They won’t remember the Reel you posted yesterday, but if you keep showing up in their feed over and over again, you start to enter their subconscious.
That’s the entire point of volume.
You’re not posting five times a week because every post needs to be a masterpiece. You’re doing it because every post is another chance for someone in your market to see your face, hear your voice, see your handle, and remember you.
One post probably isn’t going to make someone think of you when they need an agent.
300 might.
So stop putting the pressure of your entire personal brand on every single thing you post.
Nobody remembers the post.
The goal is to make sure they remember who posted it.
