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Marketer of the Week: A “Mistake” Turned Viral Brand Moment

Surreal’s viral “apology” carousel post sparked nearly 1,000 comments and applause from two other brands named in the joke. On this week’s Walk Thru, Dustin Brohm joins Jason Cassity and The Broke Agent to break down why this cheeky UK cereal brand just gave a masterclass in attention-grabbing content.

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Three costumed witches posing with Starbucks coffee drinks in front of a yellow gradient background.
Agent Marketing

October Content Ideas For Agents

At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around

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Smiling businesswoman in a suit stands in front of a dark collage of agents; a large NSFW banner overlaps the center of the image.
Humor

NSFW: Real Estate Porn

We’ve all heard the term ‘real estate porn’ being thrown around for anyone with a tendency to browse Zillow. But today, people are getting off to a different kind of real estate porn.

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Person using a stylus to view an analytics dashboard with a pie chart and line graph on a tablet/monitor
Agent Strategy

Take Control of Your Online Leads

As a real estate professional, you must control some sources of online leads so you’re not at the mercy of third-party sources. Here’s what you need to know.

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