Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.
Krys Benyamein shares what Meta confirmed about Instagram reach, native publishing, and the Ray-Ban Meta glasses workflow.
Krys Benyamein breaks down how one headline-style Instagram post generated 400,999 views, 10,467 shares, and 30+ buyer phone numbers without video.
The Broke Agent breaks 2026 Instagram predictions, including what’s out, what’s working now, and how agents should adapt their content strategy for better reach and long-term visibility.
Lindsey Jo shares the secret behind high-performing real estate Instagram accounts—how problem-solving content builds trust, reduces anxiety, and converts followers into clients.
The Broke Agent shares the two essential elements every real estate Instagram account needs to build trust fast: faces and places.
Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.
Tessabella Jelten shares how to attract home sellers on Instagram using a step-by-step lead magnet and automation campaign tailored for conversion.
The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.
Haley Ingram of Coffee & Contracts shares what’s working on Instagram in November 2025, from DMs and fonts to keywords and local engagement.
Use Instagram Trial Reels to test content, boost reach, and generate more leads. Tessabella Jelten shares the exact workflow, hook formulas, and five plug-and-play Reel ideas to grow your audience fast.
The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.
AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.
Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.
Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.
The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.
Katie Kenny joins Jason Cassity and The Broke Agent to talk about Instagram bios that convert, building signature series content, repeatable listing video frameworks, and Gen Z content strategy. They also explore DM-driven lead generation tips, hyperlocal content ideas, and Facebook community groups that can turn followers into clients.
Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
Realtor.com and Zillow disagree on the best week to list in 2026, April vs May, with data showing up to $53,800 difference depending on timing.
Compass has dismissed its lawsuit against Zillow after the portal updated its listing policy.
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