
Do Viral Instagram Trends Actually Sell Houses?
Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.

Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.

Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.

Krys Benyamein shares what Meta confirmed about Instagram reach, native publishing, and the Ray-Ban Meta glasses workflow.

Krys Benyamein breaks down how one headline-style Instagram post generated 400,999 views, 10,467 shares, and 30+ buyer phone numbers without video.

The Broke Agent breaks 2026 Instagram predictions, including what’s out, what’s working now, and how agents should adapt their content strategy for better reach and long-term visibility.

Lindsey Jo shares the secret behind high-performing real estate Instagram accounts—how problem-solving content builds trust, reduces anxiety, and converts followers into clients.

The Broke Agent shares the two essential elements every real estate Instagram account needs to build trust fast: faces and places.

Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.

Tessabella Jelten shares how to attract home sellers on Instagram using a step-by-step lead magnet and automation campaign tailored for conversion.

The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.

Haley Ingram of Coffee & Contracts shares what’s working on Instagram in November 2025, from DMs and fonts to keywords and local engagement.

Use Instagram Trial Reels to test content, boost reach, and generate more leads. Tessabella Jelten shares the exact workflow, hook formulas, and five plug-and-play Reel ideas to grow your audience fast.

Do you have Realtor anxiety? Dan Oneil perfectly demonstrates why real estate agents are always on edge.

Matt Lionetti finally figured out what causes real estate wrinkles, and judging by the flood of comments about Botox, it looks like he isn’t alone.

Surprising home features buyers want, home prices rising for the first time in 8 months, the OBN hacker, and an unreal listing video hook are today’s topics as Victoria Velazquez and Sarah Knauer join Captain Dan Oneil and The Broke Agent.

Haley Ingram of Coffee & Contracts breaks down four mistakes she sees agents make with Reels on Instagram — and how to fix them.

Byron Lazine breaks down the three things real estate agents do — sales, marketing, and service — highlighting a strategy used by Canadian real estate agent Tom Storey, whose one-to-one content drives results for all three.

Agents react to an Instagram post by @thebrokeagent on pettiest things that killed deals for them.

Real estate coach Neil Mathweg joins The Massive Agent to discuss the simple shift that transformed his health and his income, how to rewrite the past memories behind limiting beliefs, and what you need to know about the Agent Rise Summit in May.

Katie Clancy shares how to overcome adversity and use it to your advantage.

The $83 million mansion from Succession season 4 is a true architectural masterpiece. And Josh Yeo’s home tour video shows just how incredible it is.

Tom breaks down the survive-and-advance mentality and three lessons from March Madness to help you win in real estate, whatever the market is doing.

This Instagram Reel by Paige Steckling is a 10-second masterclass on listing video hooks — the key to creating videos you can’t help watching on repeat. If your videos aren’t getting the attention and engagement you want, watch and learn.

Lamar Jackson is learning the hard way that sometimes, even the best need a little help from the pros. It just may be the worst FSBO of all time.
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