The Broke Agent breaks down the one line every real estate agent should add to their Instagram bio to get more followers.
Tessabella Jelten shares a simple Instagram strategy agents can use to turn content into conversations and qualified leads.
Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.
Krys Benyamein shares what Meta confirmed about Instagram reach, native publishing, and the Ray-Ban Meta glasses workflow.
Krys Benyamein breaks down how one headline-style Instagram post generated 400,999 views, 10,467 shares, and 30+ buyer phone numbers without video.
The Broke Agent breaks 2026 Instagram predictions, including what’s out, what’s working now, and how agents should adapt their content strategy for better reach and long-term visibility.
Lindsey Jo shares the secret behind high-performing real estate Instagram accounts—how problem-solving content builds trust, reduces anxiety, and converts followers into clients.
The Broke Agent shares the two essential elements every real estate Instagram account needs to build trust fast: faces and places.
Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.
Tessabella Jelten shares how to attract home sellers on Instagram using a step-by-step lead magnet and automation campaign tailored for conversion.
The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.
Here are three reasons why converting office space won’t solve the housing shortage. In the latest episode of Bloomberg’s Odd Lots Podcast, developer Joey Chilelli explains the challenges of converting vacant office buildings for residential use.
If you’re feeling stuck or in need of some inspiration for Threads, keep on scrolling. We’re sharing some real estate Threads we’ve found entertaining, engaging, valuable, or just oddly satisfying over the past week.
Byron Lazine and Nicole White discuss a CFA report on a surfeit of agents—and marginal agents claiming a quarter of commissions in three markets—jealous home research, and what they think of Instagram’s new Threads app.
Listings are a rare commodity these days. Here are six old school strategies real estate agents are bringing back to connect with more people and expand their database.
Tom Toole shares the most important time block of the day, and how to ensure you keep it clear for prospecting.
Here are five things agents need to stop doing or saying—for their own sakes as well as their clients and social media audience.
On July 19, 2023, BAM is hosting a free, value-packed webinar with Tom Storey on YouTube strategy for real estate agents. The Broke Agent will moderate, and there will be Q&A. Sign up and block out some time so you don’t miss a thing!
In the competitive world of real estate, having superfans can make a significant difference in the success of your business. Lindsey Jo shares how real estate agents can attract superfans.
Ryan McMillian joins Matt Lionetti and The Broke Agent to talk about why new agents should join a team, getting into luxury real estate, how he sold a $17 million home, and leveraging the big sale for Ryan’s real estate business.
CNBC’s Jim Cramer reacts to the Fed’s decision to hold rates steady after ten consecutive rate hikes. Pointing to housing as the issue at the epicenter of inflation, he speculates as to what it will take to end the cycle and effectively bring down inflation.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for July 3rd – 9th.
Byron Lazine and Lisa Chinatti discuss inventory falling into negative territory, the challenges of being a landlord in today’s market, old school marketing tactics to bring back, the jobs report, and Instagram’s new Threads app.
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