25 July Content Ideas for Real Estate Agents
The Broke Agent
July 1, 2026
The Broke Agent shares July content ideas for real estate agents, from Fourth of July posts to World Cup watch party guides.
The Broke Agent shares July content ideas for real estate agents, from Fourth of July posts to World Cup watch party guides.
BAM BBQ 2026 is a free virtual event on July 22 where real estate agents learn how to put AI to work in their business.
Byron Lazine, Lisa Chinatti, and Luke Acree break down the four real estate team models and what separates the teams that hit $100M from the ones that don’t.
Krys Benyamein shares how he uses ChatGPT as a thinking tool to sharpen talking head videos before ever hitting record.
The Broke Agent shares why text-only reels are taking off. So easy, you can create one while bored at your open house today.
The Broke Agent explains why outro cards on Instagram Reels hurt your reach and what to do instead.
Byron Lazine, Lisa Chinatti, and Luke Acree are hosting a free live training on June 25 to help team leaders break through to $100M.
Brand expert Camille Moore breaks down why lo-fi, episodic content is outperforming polished video and what real estate agents can do about it.
Byron Lazine, Tom Toole and Lisa Chinatti react to the June FOMC meeting and Bed Bath & Beyond’s acquisition of Fathom Holdings. They also respond to a clickbait Instagram post attacking Byron.
The Broke Agent shares four content filters that help real estate agents stop posting randomly and start creating content that actually gets shared.
The 2026 NextGen Homebuyer Report finds only 1 in 8 Gen Z and Millennial buyers trust that a housing professional won’t take advantage of them.
Haley Ingram of Coffee & Contracts breaks down the three core features of Claude AI and exactly when real estate agents should use each one.
In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.
Jason Cassity and The Broke Agent talk about breaking Instagram updates, how to grow your brand on social without posting, proven ways to guarantee views, and a powerful NotebookLM content hack agents can start using today to scale faster.
Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.
The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.
AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.
Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.
Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.
The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.
Katie Kenny joins Jason Cassity and The Broke Agent to talk about Instagram bios that convert, building signature series content, repeatable listing video frameworks, and Gen Z content strategy. They also explore DM-driven lead generation tips, hyperlocal content ideas, and Facebook community groups that can turn followers into clients.
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