Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.
Here are five fast AEO fixes agents can finish before their next listing appointment.
Shay Noonan’s Scottsdale Kid Edition reel earned 500+ likes by letting her daughter Harlow rank the city’s best spots, a model any agent can copy.
Jimmy Conover shares the exact DM script agents can use to turn new Instagram followers into real estate leads.
George Laughton breaks down the four-level system he uses to onboard, coach, and hold 220 agents accountable on his billion-dollar real estate team.
Steal these 15 hyperlocal questions real estate agents can post on Instagram, Facebook, etc., this week to get more comments.
Porch Swing Podcast launches with Tom Ferry sharing lessons on mindset, ambition, and where AI is taking real estate agents.
Ivy Zelman says there is no U.S. housing shortage and the market has settled into balance. Byron Lazine unpacks her CNBC interview on the Hot Sheet.
HubSpot’s State of AEO report finds LinkedIn and YouTube outcite agent websites in AI search answers.
Dave Hutch explains how real estate agents can connect the Claude Chrome extension to their MLS and automate a daily property search.
The Broke Agent asked the question, “What did you do before real estate?” on Instagram and over 460 agents responded. Here’s what we learned.
The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.
Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.
Krys Benyamein explains how a structured homebuyer guide creates clarity, reduces stress, and improves buyer confidence throughout the entire homebuying process.
Shane Burgman’s trendjacking reel shows how real client stories outperform testimonials by turning closings into entertaining, trust-building content.
One webinar clip turned into a viral post, new followers, and three real buyers. Here’s how one piece of content grew three brands and proved the real power of the listing flywheel.
Chris Smith breaks down a simple system to organize and deploy real 5-star reviews in emails, videos and social media.
In his BAM Pro Bowl III presentation, Neel Dhingra explained why most agents are neglecting the “not yet” audience, and how observation content builds trust in 2026.
Tessabella Jelten shares how to choose content pillars that actually align with your business goals so your social media drives leads, listings, and real growth instead of random posts.
Trump’s Jan. 29 cabinet meeting tied housing to lower rates, protecting $500,000-$600,000 home values, and a $200 billion mortgage-backed securities plan.
MBA’s December 2025 PAPI shows the national median mortgage payment fell to $2,025 as affordability improved 7.5% year over year for the seventh straight month.
Neel Dhingra breaks down an IRS tax update using official sources and simple visuals, providing a repeatable formula for educational real estate Reels.
Krys Benyamein shares what high-level creators do differently, from pre-production to volume, and why belief and consistency turn content into real leads.
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