Danielle Hale breaks down a tough Q4, the K-shaped housing market, and how the Let America Build campaign proposes to address the housing shortage.
5 quick wins for real estate agents: rank higher in AI search, close deals from Instagram, avoid prospecting phrases that backfire, decode the latest rate hike for clients, and fix your property drip campaigns.
Shannon Gillette’s 10-part Instagram series teaches real estate agents why posting consistently beats chasing one viral video.
The Broke Agent breaks down Gary Vee’s 7 social media myths and what each one actually means for real estate agents.
Alyssa Curnutt breaks down how to pick a hyperlocal content niche and build an audience avatar, the approach behind 51+ closed deals from Instagram.
Shannon Gillette explains how her real estate team sells 300+ homes a year without relying on paid leads.
Byron Lazine explains how to reframe seller waiting objections into a signed plan with the Reserve Your Spring Launch framework.
Zillow’s new report shows building permits at a post-pandemic low. Whether that points to a housing shortage is still up for debate.
AD Mortgage’s 23-year study finds buying now beat waiting two years in 61% of cases across all 50 states and DC, from 2000 to 2022.
Zillow and RealScout are teaming up to bring pre-MLS listings to more than 100,000 agents and their buyers later this year.
Realtor.com, Zillow and 12 other real estate leaders launch Let America Build, a campaign pushing local action to address America’s national housing deficit.
Ramon Casaus highlights six phrases real estate agents use that kill your prospecting and what to say instead.
Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.
Krys Benyamein explains how a structured homebuyer guide creates clarity, reduces stress, and improves buyer confidence throughout the entire homebuying process.
Shane Burgman’s trendjacking reel shows how real client stories outperform testimonials by turning closings into entertaining, trust-building content.
One webinar clip turned into a viral post, new followers, and three real buyers. Here’s how one piece of content grew three brands and proved the real power of the listing flywheel.
Chris Smith breaks down a simple system to organize and deploy real 5-star reviews in emails, videos and social media.
In his BAM Pro Bowl III presentation, Neel Dhingra explained why most agents are neglecting the “not yet” audience, and how observation content builds trust in 2026.
Tessabella Jelten shares how to choose content pillars that actually align with your business goals so your social media drives leads, listings, and real growth instead of random posts.
Trump’s Jan. 29 cabinet meeting tied housing to lower rates, protecting $500,000-$600,000 home values, and a $200 billion mortgage-backed securities plan.
MBA’s December 2025 PAPI shows the national median mortgage payment fell to $2,025 as affordability improved 7.5% year over year for the seventh straight month.
Neel Dhingra breaks down an IRS tax update using official sources and simple visuals, providing a repeatable formula for educational real estate Reels.
Krys Benyamein shares what high-level creators do differently, from pre-production to volume, and why belief and consistency turn content into real leads.
Katie Kenny’s weekend events Reel shows how simple hyperlocal content, clear audience targeting, and smart timing can drive real Instagram engagement.
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