The 5-Part Framework for Getting Recommended by AI
Sarah Lentz
September 22, 2026
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.
Danielle Hale breaks down a tough Q4, the K-shaped housing market, and how the Let America Build campaign proposes to address the housing shortage.
5 quick wins for real estate agents: rank higher in AI search, close deals from Instagram, avoid prospecting phrases that backfire, decode the latest rate hike for clients, and fix your property drip campaigns.
Shannon Gillette’s 10-part Instagram series teaches real estate agents why posting consistently beats chasing one viral video.
The Broke Agent breaks down Gary Vee’s 7 social media myths and what each one actually means for real estate agents.
Alyssa Curnutt breaks down how to pick a hyperlocal content niche and build an audience avatar, the approach behind 51+ closed deals from Instagram.
Shannon Gillette explains how her real estate team sells 300+ homes a year without relying on paid leads.
Byron Lazine explains how to reframe seller waiting objections into a signed plan with the Reserve Your Spring Launch framework.
Zillow’s new report shows building permits at a post-pandemic low. Whether that points to a housing shortage is still up for debate.
AD Mortgage’s 23-year study finds buying now beat waiting two years in 61% of cases across all 50 states and DC, from 2000 to 2022.
Zillow and RealScout are teaming up to bring pre-MLS listings to more than 100,000 agents and their buyers later this year.
To make it easier to share your knowledge, we’re sharing five ChatGPT prompts to help you create content from local market statistics.
Do you have a clear, detailed, and effective business plan for next year? Given the deals that go under contract in Q4 2023 will close in Q1 2024, the time to have a plan in place is now. Here’s why September is planning time—and how to do it right.
On September 6, Real Brokerage announced changes to its revenue share during a company call. Changes include easier access to Tier 2 of the revenue share model and an Agent Accelerator program.
Tom Storey breaks down how to get more Google reviews (or Zillow reviews), including the best time to ask for them and how to get reviews from clients you’ve already helped.
Wondering how to make the most of Manychat? Here are two effective Manychat examples for lead generation.
Lindsey Jo shares how she doubled her email open rate, along with her best tips for growing an email list from zero.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for August 27th-September 3rd, 2023.
The Broke Agent shares his best content ideas for agents for September 2023.
The National Association of REALTORS® is running out of allies as it faces multiple lawsuits on top of intense media scrutiny surrounding its disgraced ex-president and the tone-deaf response of NAR leadership.
Stats from the National Association of Realtors® and from the Austin Board of Realtors® show roughly half of all Realtors haven’t sold a single home in 2023. Should Realtor associations set minimum standards for agents to keep their real estate license?
Tom Toole shares how real estate agents can help homeowners who are feeling the lock-in effect—and how you can determine how serious your seller leads are.
Tom Storey breaks down a powerful three-step process for handling any objection, including the one where another agent is “willing to do it for less.”
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