The clock is ticking. We’re in the final stretch of March. And if you’re looking at your pipeline thinking, “How do I secure just one more listing before the month ends?” you’re in the right place.
Here’s a four-point action plan that will generate new opportunities fast—not just for March, but every month of the year.
1. Call 25 People in Your Sphere This Week
Your sphere of influence (SOI) is your biggest asset—use it. Commit to calling five people a day, 25 a week. This should be a non-negotiable daily habit. But don’t just call to check in—call with emotional value in mind.
Use these touchpoints to reach out:
- Birthdays
- Home purchase anniversaries 🏡
- “Did you see what your neighbor’s home sold for?” conversations 🏷️
When you make these calls consistently, you’ll start hearing: “I was just thinking about moving” or “My mom needs to sell”.
Use the FORD Script to guide the conversation:
- Family: “How are the kids?”
- Occupation: “How’s work been?”
- Recreation: “Any fun spring break plans?”
I never get into dreams (the D in FORD). That’s too weird. And a lot of people have a hard time answering questions about their dreams.
The goal here is to connect genuinely—not just hunt for business. Do this daily, and opportunities will follow.
2. Reconnect with Past Appointments from the Last 6-12 Months
Think back to all the listing appointments and buyer consults you had over the last six to twelve months that didn’t result in a transaction. Too many agents move on too quickly—but those people showed intent by meeting with you in the first place.
Call them back with a simple OFQ (Open-Ended Follow-Up Question) – not to be confused with the Phil Jones OFQ formula (Opening, Fact, Question):
“Hey [Name], it’s [Your Name] with [Your Brokerage]. I know it’s been a while, but I wanted to check in. Interest rates have dropped below 7%—how does that impact your real estate plans over the next 12 months?”
After the OFQ, pivot to:
“With rates coming down, we’re seeing demand surge and home values increase. Last time we spoke, you were considering [X]. Is that still on your radar?”
Then stop talking—and let them tell you what’s on their mind. The truth is, if you didn’t follow up consistently, you may have missed an opportunity. Make those calls.
3. Send an Engaging Email to Your Database
Email is a low-effort, high-return strategy for staying in front of your database. But it has to be engaging. Here are a few content ideas:
- Mortgage rates dropped below 7%. How does that impact home values?
- Inventory is up 28% compared to last year. What does that mean for buyers and sellers?
- Mortgage applications are spiking. Why now?
Keep it short, keep it data-driven, and include a question: “How do you think this impacts your real estate plans?”
One of my go-to resources for this is the BAMx templates. The team at BAM drops fresh templates every single week for members, including email templates just like the one I mentioned. So, if you’re thinking, “I don’t have time to create this stuff from scratch” or “I wish someone would just show me how it’s done,” check out the BAMx Skool community.
Pro Tip: After sending the email, go into your CRM (if you use Follow-Up Boss, this is easy) and call everyone who opened it using the same OFQ script. They were interested enough to open the email—now it’s time to have a conversation.
4. Follow Up with a Text
Some people won’t answer your call. That’s where texting comes in. After calling your list, text the people you didn’t connect with:
“I know moving might not be a priority right now, but would you like me to keep you updated on new sales in your neighborhood or upcoming listings that might interest you?”
This keeps the conversation open and positions you as a valuable resource—not just another agent pushing for business.
The Bottom Line
If you commit to these four actions over the next week, there’s no reason you can’t generate at least one more listing or sale before the month ends:
✅ Call 25 people in your sphere (5 per day)
✅ Reconnect with past appointments using an OFQ
✅ Send an engaging email to your database and follow up with calls
✅ Send a value-driven text to unresponsive leads
Action creates opportunity. Start dialing, start following up, and watch the listings come in.
