There’s no denying that social media is a fantastic way to reach new people and generate leads. However, creating content can sometimes feel like a second job. While it’s fine to join in on a fun video trend now and then, original content generally performs better with the algorithm and helps you stand out from the crowd.
When I first started creating content, I had plenty of ideas but always worried I’d run out or face creator’s block. If you share these fears or doubts, then this is for you.
Use these ideas and strategies to keep your content fresh and overcome creative slumps.
EDUCATIONAL CONTENT
Repeated questions are a goldmine for content ideas. Create posts that address commonly asked questions or concerns. It’s easy to assume everyone knows what we do or what the process of buying or selling a home involves, but that’s not the case. By listening to your customers’ questions and concerns, you’ll uncover valuable topics to educate other consumers.
Here are a few ways to source ideas and make the most out of your educational content:
- Review comments, direct messages and emails and find recurring questions.
- Create a video or carousel answering these questions. You can also include dos and don’ts, ways to be prepared, or things your clients may not think about right away when buying or selling a home.
- Develop guides that answer these questions in detail and use ManyChat to allow your followers to automatically get access to these guides by commenting or messaging a specific word.
- Provide practical advice and insider knowledge that can help your audience solve their problems or better understand your industry.
Here’s a piece of content I made by taking a poll from my followers and using the results to create an educational video about what truly matters when buying a home.
And a piece of content where I utilized ManyChat to send a guide:
STORYTELLING
How often do you say, “You’re never going to believe what happened to me!”?
Storytelling is a powerful tool for connecting with your audience. People love hearing about others’ lives, and storytelling is an engaging way to create content and capture attention. Plus, it provides proof of your business and helps your audience get to know you better.
Here are a few tips to get started with storytelling content:
- Share stories from your personal or professional life. Talk about a wild personal experience or valuable lessons you’ve learned from your business.
- Talk about challenging transactions, heartwarming client interactions, or unique situations that address important points or showcase your expertise.
- Give your audience a peek behind the curtain to see how you operate day-to-day, making your content feel more intimate and authentic.
Here’s a video I posted about the importance of a final walk-through, and the story of what happened when my client showed up to do hers (and what was missing).
Here’s another about a crazy experience I had with a home I had listed:
REPURPOSE OLD CONTENT
When you can’t think of anything new or aren’t in the mood to create, repurpose your old content!
Repurposing previous content (especially posts that did well) is an excellent way to keep your feed fresh without starting from scratch every time. Revisit high-performing posts and give them a new twist. Don’t worry about repeating content. You’re continually gaining new followers who haven’t seen your older posts. Even for those who have, they might find it more relevant now than before.
Here are some ways you can repurpose old content:
- Take a blog post and turn it into a video.
- Find an educational reel and turn the script into a carousel.
- Choose one point from a multi-topic video and highlight it in a B-roll video with text and music.
- Turn a text carousel into a reel.
- Revisit old content and update it with new information, trends, or insights to make it relevant again.
Here’s a piece of content I originally did as a video:
And then decided to repurpose it and turn it into a carousel post:
By incorporating these strategies, you can keep your content fresh, engaging, and effective, even during creative dry spells.
