If you are short on ideas—or just looking to save some time as you plan your content calendar—one of the easiest things you can do is repurpose your old content. 

There’s no need to reinvent the wheel every day. Here are three ways that you can reuse your existing Instagram content. 

#1—Reshare Your Top Performing Posts

Yes, you can reshare some of your top-performing content. Go back a month or more and find the posts that either got the most engagement or grew your following. Better yet, look for the posts that sparked the most amount of conversations with consumers in your market. 

This might fire up some people, but the reality is, only a small percentage of your followers saw your content the first time around (and if they did, they probably won’t remember). Reshare it and give the content another chance to hit. 

#2—Turn a Static Post into a Reel

Got a compelling image, statistic, or a captivating quote buried in your feed? Transform it into a dynamic Reel. 

Choose some trendy audio, tweak the caption if necessary, and boom—you’re saving time.

#3—Turn a Long Caption into a Carousel Post

Do you have a lengthy, informative caption that deserves more attention? Don’t let it go to waste. This one does take a little time to finesse in Canva, but once you get the hang of it, you can produce these in no time. 

Start your first Carousel slide with a strong hook. Then, follow it with a dose of info across subsequent slides to keep your audience hooked and scrolling.

How often do you repurpose your content? Whether you’re a seasoned pro or a newcomer to reusing old content, integrating these strategies can save time, boost engagement, and breathe new life into your Instagram presence.