There’s a reason websites have pitiful conversion rates—at least compared to a well-designed landing page. A homepage is built to inform. A landing page is built to convert. And if your landing pages aren’t converting, you’re leaving money on the table.
Most home pages contain a lot of information. Visitors get hit with multiple options—menu bars, logins, links, and calls to action—resulting in a conversion rate that is typically in the single digits. But when every element of a page is designed to drive a single action, that number jumps significantly.
Luke Acree shared real-world numbers on this during a recent BAM webinar with Josh Stike and The Broke Agent:
Our website converts between 4-5%, and our landing pages convert between 20-30%. So the idea is you want to have landing pages with one purpose because conversion is so much higher.
That’s the key: a high-converting landing page isn’t just a stripped-down version of your website—it’s a distraction-free zone where every word, button, and image serves one purpose: getting the lead.
What Works Best on a Landing Page
So, how do you create a landing page that actually converts?
It starts with simplicity. A landing page doesn’t have to convince—it just has to capture.
Luke Acree put it best in last week’s BAM webinar:
You don’t actually have to be that great of a designer. The simpler, the better. Your call to action should just tell them exactly what they’re going to get… Because it really is the email that takes them there or the social post or the postcard or magazine. And then your landing page is just strictly: ‘Here’s what you do, enter your information.’
Here’s how to create landing page for conversion:
✔ Eye-Catching but Minimal Design
- Headlines should be short, clear, and value-driven. No fluff.
- Stick to one primary image or a simple background. No stock-photo overload.
- Remove navigation bars and external links. Keep visitors focused on the CTA.
✔ First-Person CTA Buttons
- “Get My Free Home Valuation” converts better than “Get Started.”
- “Send Me the Guide” outperforms “Download Now.”
- Dark-colored buttons (blue, green, black) perform best.
✔ The Right Form Fields
- Fewer fields = more leads (but lower quality).
- More fields = fewer leads (but higher quality).
- The sweet spot? Name, email, and phone. Anything extra adds $5-$10 per lead in acquisition cost.
✔ Social Proof That Builds Trust
- Testimonials from real clients.
- “As seen in” media features.
- Screenshots of real results (e.g., market reports, home valuations).
Examples of High-Performing Landing Pages
Want to see these strategies in action? Here are three examples from ReminderMedia:
#1: Home Valuation Page
Why It Works:
- Headline: “How much would your home sell for in today’s market?”
- Single CTA: “Get Started”
- One field only: “Enter your address”.
- No extra links. No distractions.
#2: 5 Biggest Mistakes when Selling
Why It Works:
- Engaging headline: “The 5 Biggest Mistakes to Avoid When Selling Your Home”
- Simple, one-word CTA: “Download”
- Preview image of the guide to boost engagement.
#3: Digital Edition
Why It Works:
- Headline: “Sign Up to Receive Digital Edition—Absolutely Free!”
- Simple CTA: “Sign Up”
- Preview image of the digital edition boosts engagement
Want Your Own High-Converting Landing Pages—For Free?
Stop overcomplicating it. ReminderMedia has done the hard work for you. Get access to landing pages design to capture more leads—without the hassle. Grab yours here.
Bonus Tip: How to Drive Traffic to Your Landing Page
Even the best landing page won’t convert if no one sees it. Here’s how to get it in front of the right audience:
- Instagram Stories: Add a link and say, “DM me ‘value’ to get your free home valuation.”
- Facebook Ads: Target motivated buyers and sellers with a clear, specific offer.
- Google Ads: Always drive traffic to a landing page—not your homepage.
- Email Marketing: Segment your list and send tailored offers (buyers vs. sellers).
A great landing page doesn’t just look good—it works. Strip away the distractions, keep it clear and compelling, and watch your lead conversion skyrocket.
