How does a real estate team dominate 10% of local market share and crack the top 50 real estate brokerages in the entire country?
At BAM Camp 2025, Amy Stockberger laid it all out. Her “Lifetime Home Support Model” has turned her team into a national leader, built on five lifetime lead strategies that agents in any market can adapt for their own business.
#1 Mini M&A: Growth at 0% Down
The so-called “silver tsunami” is creating one of the biggest opportunities the real estate industry has ever seen.
According to NAR, 44% of agents are over the age of 60, and they control nearly half of all transactions. That wave of retirements means trillions of dollars’ worth of relationships are about to change hands.
Amy sees this as a golden opportunity for agents who are willing to acquire other agents’ books of business at 0% down.
In her words:
“Would you buy an income property cash flowing at 0% down? That’s the opportunity we have with agent exits.”
Her brokerage created a system and strategy for every season of an agent’s career, making it possible to position themselves as the go-to choice when other agents exit the business.
Coupled with “relational tech” to systematize and monetize the transfer of those client relationships, it becomes a forever lead pillar.
#2 Human-to-Human: ROI That Crushes Billboards
Every client craves an authentic human connection, and Amy built an entire lead pillar around it. Her team created a free VIP Club for clients that provides access to branded moving trucks, party supplies, and even snow cone machines.
Each time a client checks out an item, their agent gets notified in real time, creating a natural opportunity to reconnect.
“Over 90% of our business comes from repeat and referral,” Amy explained.
The ROI speaks for itself. A $30,000 billboard campaign was replaced with a VIP Club that cost less than $4,000 to launch.
The return on that investment was 38,000%.
#3 Vendor Partnerships: Turning Trust Into $30 Million
Real estate agents are natural connectors. Amy’s team leaned into this by building a vendor network of more than 100 companies that provide top service to clients. Each vendor pays $3,500 annually to be part of the program, and the brokerage gains access to their employees to explain the Lifetime Home Support Model.
The results have been staggering:
- $800,000 in GCI year-to-date directly from vendor referrals.
- $30 million in the pipeline, including the largest deal in company history, a land sale that started with an Ace Hardware employee.
Amy summed it up this way:
“This lead pillar is negative cost. Our vendor revenue more than covers the expense.”
The program also strengthens retention. Agents stay longer because they benefit from being “sticky” to both clients and vendors.
#4 SAD: The System That Filters Everything
To future-proof the business, Amy runs every task through what she calls the SAD filter:
- Systemize
- Automate
- Delegate or Delete
Her brokerage has automated 60% of workflows, deployed more than 30 AI agents, and built out two digital employees in Microsoft Teams.
She was blunt about her expectations:
“If my staff doesn’t use AI first, they’re being irresponsibly unproductive.”
The SAD system also extends to visibility. With 76% of voice searches tied to “near me” or local businesses, Amy stressed the importance of ranking in AI-powered search. Her AI visibility engine boosted searches by 220% and Google profile views by 159%.
#5 Exit Strategy: Build a Business Worth Selling
The last piece of Amy’s model is building with the end in mind. She noted that 80% of small businesses have no exit plan, and when the time comes, 70% fail to sell.
“The true mark of success isn’t how your business runs with you, it’s how it grows without you.”
Amy’s model ensures her business will outlast her. By creating a system- and relationship-centric operation, she has positioned her brokerage to be worth up to 100% more when the time comes to sell.
Amy’s five lifetime lead strategies prove that building a referable, scalable, and sellable business is not about stunts or luck.
It is about creating systems that:
- Generate repeat and referral business
- Open new opportunities through vendors and agent exits, and
- Ensure your business thrives long after you step away
Use these strategies not just to grow your pipeline, but also to strengthen your marketing and build client trust.
When you can show prospects your systems are designed to serve them for life, you’re not just winning the next deal. You’re building a legacy.
