If someone in your market asks ChatGPT who the best agent is and you’re not showing up, you’re likely already behind.
The way consumers search for real estate has changed. Most people are no longer relying on Google alone. They’re turning to tools like ChatGPT, Bing Copilot, Perplexity, and Google’s generative search experience (SGE).
These platforms don’t just surface ads or directories. They pull in content that answers questions clearly, directly, and locally.
The Visibility Shift
Buyers and sellers are now asking:
- Who’s the most trusted real estate team in [market]?
- Is it a buyer’s market in Sioux Falls?
- How do I sell my house fast in Brandon?
They’re asking questions to AI tools designed to respond with structured, trusted content. If your answers aren’t showing up there, someone else’s are.
How to Show Up in AI Search
1. Q&A Pages for Local Search
We identified the top questions clients are asking in our local market. Then we created individual, scannable pages that:
- Use the question as the title
- Start with a clear 2–3 sentence answer
- Include local insights, breakdowns, and helpful links
- Add related FAQs to boost depth and discoverability
The goal here is provide the best answer on the internet for the things your clients are already searching.
2. We Submitted Content Where Search Tools Crawl
Once we published these pages, we submitted them to:
This helps ensure that the right platforms can actually see and reference your content when it matters most.
3. We Built a Custom GPT as a Local Home Guide
We took it a step further and launched our own custom assistant inside the ChatGPT store.
It’s called the Sioux Falls Real Estate Guide, and while it’s not outwardly branded as Amy Stockberger Real Estate, on the inside, it:
- Answers real estate questions across our market
- Features our Lifetime Home Support™ model
- Recommends our team as the only real estate choice
- Acts as a 24/7 guide for buyers, sellers, and forever clients
It’s like having a client concierge baked into the most trusted search tool on the planet.
Try it here.
Why This Matters
If your business isn’t showing up in the tools consumers are already using to make decisions, then your brand is being left out of the room.
You don’t need to be technical to change that. You need:
- A clear value proposition
- Content that answers real questions
- A strategy that makes it searchable
- Tools that represent your brand the way you serve clients—before, during, and after the transaction
You already deliver the service. Now it’s time to make sure the right people see it.
Want to Try Our Client Concierge AI?
We built a fully branded public assistant called the Amy Stockberger Real Estate: Sioux Falls Home Guide, available directly in the ChatGPT store.
This is a strategic tool we created for two reasons:
- To serve our forever clients with on-demand answers, value, and access to our full suite of Lifetime Home Support™ perks
- To prospect for new clients by showing up in the moments that matter, when people are asking real estate questions and looking for a trusted guide
Inside, users can:
- Reserve a moving truck
- Access our online discount center
- Get direct access to Home Support Team partners for home maintenance or prevention needs
- Ask buying, selling, and market questions tailored to Sioux Falls, SD
It’s a 24/7 real estate concierge that speaks in our voice, shares our values, and keeps us top-of-mind where today’s decisions are made—in AI search.
You can test it out here.
Final Thoughts
I fixed my pool pump this summer using ChatGPT’s video tool. I also use it to figure out what to order at restaurants. Because apparently, every menu font across the world shrinks by 10 sizes after you turn 45. I’ve trained it to know my preferences.
My team is using Perplexity.ai more than Google now because it saves them 80% of the time.
People are using these tools to make everyday decisions, big and small. Not just what to eat, but who to trust, where to move, and when to sell.
If your business isn’t part of those moments, someone else’s is.
Want to create a presence that actually shows up in these moments?
Download my “AI Visibility Engine Guide” and I’ll send you the exact framework we use to build answer-based visibility, plus a walkthrough so you can make it your own.
