real estate content strategy

Agent Marketing

5 Things That Grew the BAM Instagram to 100K Followers

The Broke Agent breaks down the exact five-part strategy that took BAM’s Instagram from zero to 100K followers.

August 14, 2026

Agent Marketing

The Real Estate Agent’s Talking-Head Playbook: 10 Ways to Make Better Reels

Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.

July 29, 2026

Man in a black shirt with arms crossed, surrounded by glowing neon AI icons (AI text, brain, chart, robot, video, settings).

Agent Marketing

7 AI Tools to Use to Create Outlier Content

Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.

July 27, 2026

Man with short hair and beard looks down while pointing at a red 'UNDERRATED' stamp across neon social media icons.

Agent Marketing

The Most Underrated Marketing Strategy in Real Estate

FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.

July 24, 2026

Agent Marketing

BAM BBQ: The AI Event Every Real Estate Agent Needs Right Now

BAM BBQ 2026 is a free virtual event on July 22 where real estate agents learn how to put AI to work in their business.

June 30, 2026

Agent Marketing

How to Use ChatGPT to Turn Local News Into Shareable Real Estate Content

Krys Benyamein shares how his team uses ChatGPT and local news stories to create simple, shareable graphics that consistently outperform traditional real estate content.

June 1, 2026

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Agent Marketing

This Sandlot-Inspired Listing Video Hit 80K Views. Here’s the 5-Step Formula Behind It

Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.

May 30, 2026

Agent Marketing

The Danger of AI Content: A Warning To Agents

The Broke Agent warns real estate agents that purely AI-generated content creates distance instead of connection and could hurt your personal brand.

May 27, 2026

Agent Marketing

How to Get Your Social Media Content to Rank in AI Search

Hootsuite’s 2026 Social Media Trends report reveals two AEO strategies real estate agents need to get found by AI before their competition does.

May 27, 2026

Man on a couch looks at his phone with a shocked expression; neon Instagram graphic reads '800K+ VIEWS!!' behind him.

Agent Marketing

Steal These 2 Low-Effort B-Roll Ideas That Got 800K+ Views

Stop overproducing your content. These 2 videos prove It. One got 350K views. The other got 500K. Both took about five seconds to make.

April 24, 2026

Split-screen thumbnail with two women talking; left reads 'Did you know in California', right shows 'house,'

Agent Marketing

3 Content Lessons Every Agent Needs Right Now

The Broke Agent breaks down Selene Hanna’s BAM Fest presentation on why educational real estate content often fails on Instagram and how agents can fix it.

April 24, 2026

Agent Marketing

When You Know It’s Time to Switch Up Your Content

The Broke Agent explains why chasing the algorithm kills creativity and why authentic experience-driven content is what stands out now.

April 17, 2026

real estate content strategy

7 AI Tools to Use to Create Outlier Content

BAM BBQ: The AI Event Every Real Estate Agent Needs Right Now

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