It’s always good to put yourself in the shoes of your consumer, right? Well, we’ve got two Reels that really help you understand the pain your homebuyers are feeling right now.
Rent Forever
First up, comedian Eric D’Alessandro is getting a lot of attention for his “Rent Forever” video.
So, I guess not everyone loves mini-muffins. But pretty much everyone commenting on this video resonated with the comedian’s take on today’s housing market.
With limited inventory—especially around the median price point—a lot of homebuyers are frustrated. On the other hand, some are making the best of it and looking for fixer-uppers. But it seems like even those are disappearing in minutes in some markets.
Finally Bought a House
Aspiring homeowners rejoice! Seems the tiny home movement has recently lowered the bar (which was already a tripping hazard) to include kids’ playhouses, which can easily fit in your parents’ backyard.
Don’t take our word for it, though. A Reel from earlier this year by comedian Luke Donkin shows him proudly giving the grand tour of his new digs. And he can’t say enough about those shutters. The Australian accent is just icing.
And since he’s an “owner-builder,” the possibilities are…well, just look.
FYI, Little Tykes has come a long way with their playhouse designs, now offering some deluxe models for a few hundred dollars. Added insulation should only take up half the interior.
Actually, scratch that. Who needs insulation, anyway? Not this guy.
Is it really that bad?
Anyone shopping for a home today has some idea of what their market offers at their price point. And it’s not all as dire as these videos make it seem.
That said, a lot of would-be buyers out there are feeling the pressure of low inventory, high home prices, fickle mortgage rates, and ramped-up buyer demand. Inflation doesn’t help, though it is showing signs of improvement.
This is where you come in as a knowledge broker. Get familiar with the housing market data for your area and stay up to date on recent developments relevant to your clients and community. Help them clearly see their options in today’s market so they make smart decisions.
Make it your job to clear up any confusion from misleading headlines and help more people in your community become homeowners—so they can finally stop renting and start building real wealth.
