SERHANT. announced today its most exclusive and expensive listing to date: The Penthouse at Central Park Tower.
Situated 1,416 feet above New York City, the Penthouse is situated at the top of Central Park Tower, the tallest residential building on the planet. The new listing is the highest residence—with the highest terrace—on the planet.
Ryan Serhant and Loy Carlos will be managing the sale of the Penthouse (with a capital P) at 217 West 57th Street—the newest and most captivating addition to Billionaire’s Row.
SERHANT. is listing the property at $250,000,000. And it’s definitely worth a closer look.
Central Park Tower
Central Park Tower, rising 1,550 feet, is the tallest residential tower in the world. Architecture by Adrian Smith + Gordon Gill (AS+GG) and interior design by Rottet Studio gives the tower its leading-edge combination of exceptional design, breathtaking views, and restorative spaces.
Central Park Club—the flagship feature of Central Park Tower—offers 50,000 square feet of resort-style services and amenities, spread across three floors and divided into curated areas.
Each area provides five-star service and is designed to provide a unique experience created by lifestyle advisor, author, and designer Colin Cowie.
The 100th Floor has a grand ballroom that seats more than 130 people, a private bar and restaurant with Michelin star chefs, and a wine and cigar lounge—all with 360-degree views of Central Park, the Hudson and East Rivers, and the Manhattan skyline.
Extell Development Company co-developed Central Park Tower with SMI USA, the U.S. subsidiary of Shanghai Municipal Investment, the company behind the second-tallest building in the world, Shanghai Tower.
The Crowning Achievement
With 17,545 square feet of interior space, the Penthouse at Central Park Tower offers an incomparable view from impeccably designed rooms with 27-foot ceilings—plus a 1,433 square foot private terrace. From the 131st floor, you can see the earth’s curvature.
Central Park Tower has set a new bar for resort-style living, architectural innovation and impeccable interior design and the Penthouse is the crowning achievement. We have experienced significant sales activity this past year, further supporting our belief that buyers needed to see the completed building firsthand. We are confident that SERHANT. will build on our success, as well as bring their own approach to selling this unprecedented residence.
Sold by SERHANT.
Well, not yet. But with Ryan Serhant and Loy Carlos at the helm, we expect news of the sale won’t be long in coming.
Here’s what Ryan Serhant has to say about this exciting new listing:
The Penthouse truly epitomizes bespoke living and has rightfully earned its moniker as the most spectacular jewel of New York. This exclusive listing elevates our SERHANT. Signature offering and reinforces our team’s expertise creating content that drives engagement and commerce in the global, ultra-prime luxury market. The design, features, and views of this home offer an unparalleled luxurious, spacious, and exciting living experience. It’s a once in a lifetime opportunity to market this incomparable listing and we’re thrilled to be a part of Central Park Tower. We can’t wait to share this modern marvel with the world.
The floorplan
Images are fun to look at, but the floor plan gives you an idea of how those scenes are arranged within the space. In this case, the floor plan is almost as breathtaking as the views.
The floor plan shows three floors with 23 rooms, including seven bedrooms, 9.5 baths, three powder rooms, two stunning kitchens—one for entertaining and another for private/family use—and a private ballroom.
Billionaires with active social calendars have a once-in-a-lifetime opportunity to make this breathtaking mansion in the sky their own—along with the bragging rights that go with owning the highest residence on the face of the Earth.
More Images
We said the floor plan was “almost as breathtaking” as the views, which should be obvious by now. Here’s more of what you’d see indoors as someone touring the property.
Masterful Luxury Marketing
Most agents will never add a $250 million listing to their repertoire. But we can all learn from the luxury marketing produced by the SERHANT. team for this listing.
Gaining maximum exposure for new listings is essential, especially for luxury residences with a smaller pool of potential buyers.
Along with a national press release and listing website, SERHANT. captured the property with professional photos, drone footage, and a dramatic video. There are no gimmicks in the marketing—rather, the stunning images and property amenities speak for themselves.
Every detail in the marketing plan was carefully planned and executed, making anyone with the right assets eager to see the property up close and personal.
And this is what you can do for your clients.
Rather than following the same plan for every listing, curate marketing tailored for each individual listing. Your clients will appreciate the attention to detail, and more buyers will take notice.
