SERHANT

Agent Marketing

How to Fix a Weak Real Estate Brand Voice with ChatGPT in 3 Steps

Kat Torre shared how to overcome “Invisible Genius Syndrome” with clarity, consistency, and connection to build a personal brand that converts.

October 24, 2025

Lifestyle

From TV To Real Estate: Tyler Cameron Joins SERHANT + More Stars Who’ve Made the Switch

Former Bachelorette star Tyler Cameron has joined Ryan Serhant’s brokerage, SERHANT., as a licensed real estate agent in Jupiter, Florida. He joins a growing list of reality TV stars—including JoJo Fletcher, Arie Luyendyk Jr., and Jason Mesnick—who’ve turned their media platforms into real estate careers.

July 22, 2025

Agent Strategy

5 Real Estate Shifts Ryan Serhant Says You Should Be Watching Right Now

In a new Instagram Reel, Ryan Serhant breaks down five key real estate shifts agents should be watching, many of which align with the forward-looking conversations and tactical insights planned for this year’s BAM BBQ.

July 10, 2025

Lifestyle

Ryan Serhant’s Owning Manhattan is Returning for Season 2

Season two of Owning Manhattan, Ryan Serhant’s real estate reality show, is returning to Netflix.

September 20, 2024

Real Estate News

Making Moves: Dan O’neil Joins SERHANT.

Last week, Dan O’neil announced he was joining SERHANT. brokerage, along with his real estate team, The Onset Team.

September 19, 2024

Agent Marketing

Be the ChatGPT for Your Clients—and Answer 3 Big Questions for Them

In the first episode of the Branded podcast, Jimmy Mackin joins Brad McCallum to discuss his biggest beefs with real estate marketing, what agents should be focusing on, and his three-question framework to help you build rapport and grow your brand.

August 22, 2024

Lifestyle

Serhant Takes the Lead in New Real Estate Reality Show: Owning Manhattan

Ryan Serhant, the world famous CEO of SERHANT. brokerage, takes center stage in his very own real estate reality show, Owning Manhattan. Netflix will launch all eight episodes on June 28, 2024.

June 1, 2024

Agent Marketing

Follow Up Like Serhant: 8 Things Ryan Serhant Is Doing that Most Agents Don’t Do

Byron Lazine interviewed Ryan Serhant to discuss, among other things, Serhant’s email strategy, his commitment to follow-up, why he doesn’t automate it, and why every agent should read his new book, Brand It Like Serhant.

February 1, 2024

Massive Agent

Level Up Your Branding with Kat Torre from Serhant

The Massive Agent welcomes Kat Torre of Serhant Ventures, to discuss the biggest mistakes agents make with their branding and actions you can take to build a powerful online brand.

October 20, 2022

Split image: left shows a spiral wooden staircase inside a glass-walled tower at sunset; right shows a tall glass skyscraper above a city and green park.

Real Estate News

For Sale: The Highest Residence in the World

SERHANT. just announced its most exclusive and expensive listing: The Penthouse at Central Park Tower, with a list price of $250,000,000.

September 22, 2022

Two men on a stage smiling; one crouches on a yellow block in a white shirt and tie, the other stands beside him in a dark long-sleeve shirt.

Real Estate News

Ryan Serhant’s Take on Compass Controversy

Ryan Serhant took to social media to share his opinions about the most recent Compass controversy as the “world’s most unprofitable brokerage”.

September 6, 2022

Over Ask

The Secret Behind Ryan Serhant’s Content Strategy

Jason Puma joins Matt Lionetti and The Broke Agent to discuss how he became Brand Director for Serhant, content strategy, inspiration, and the most critical social media channel.

September 5, 2022

How to Fix a Weak Real Estate Brand Voice with ChatGPT in 3 Steps

From TV To Real Estate: Tyler Cameron Joins SERHANT + More Stars Who’ve Made the Switch

5 Real Estate Shifts Ryan Serhant Says You Should Be Watching Right Now

Ryan Serhant’s Owning Manhattan is Returning for Season 2

Making Moves: Dan O’neil Joins SERHANT.

Be the ChatGPT for Your Clients—and Answer 3 Big Questions for Them

Serhant Takes the Lead in New Real Estate Reality Show: Owning Manhattan

Follow Up Like Serhant: 8 Things Ryan Serhant Is Doing that Most Agents Don’t Do

Level Up Your Branding with Kat Torre from Serhant

For Sale: The Highest Residence in the World

Ryan Serhant’s Take on Compass Controversy

The Secret Behind Ryan Serhant’s Content Strategy

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