Create 30 Pieces of Content in 90 Minutes Without Burning Out

By now, I hope that every single one of you realizes truly how important social media is to your business! Slow times or not, social media consistency is a huge asset for Realtors. 

The truth? The average agent spends over 7 hours per week creating content, while many agents—especially those just starting—struggle to post at all. 

And we know what happens when we do the constant start-and-stop posting schedule:  

• Our views drop…   
• Our camera rolls are filled with partially filmed videos that never get finished…
• Our post ideas are basically non-existent… 
• and you feel like you’re basically starting over from scratch every. single. week.

Sound familiar? 

I know this cycle is exhausting and time-consuming and typically leads to thoughts like, “Social media doesn’t work for me.” 

But it doesn’t have to be this way! In fact, I’m going to share my simple plan (and checklist)  to help you produce 30 pieces of content in just 90 minutes. Yes, just 90 minutes! 

Follow these steps, and you’ll be fully equipped to consistently create content without burning out.

Before we dive in, if you have any questions, you can always message me on Instagram. Just let me know you came from BAM, and I’d be happy to help however I can!  

Step 1: Set Up a Content Goal and Themes for the Month (10 Minutes)

The first step in efficient content creation is having a structure to work from. This allows you to easily track what your viewers resonate with and what to create more of! 

Start by picking two or three core themes for the month that align with what your audience wants to learn. By setting these content “buckets,” you’ll stay relevant and consistent and save yourself time deciding what to post.

Examples of content themes:

• Buyer Tips: This can include how to get the best deal, what to know before buying and steps for first-time buyers.
• Market Insights: Showcase what’s happening locally, predictions for the upcoming month/quarter or top neighborhoods for investment.
• Homeowner Advice: Give insight into DIY upgrades, how to stage for a quick sale and top features buyers are looking for.
• Local Highlights: Things to do this season, top restaurants and local events are always a hit with locals.

These themes (also known as content pillars) give you a structure to work with, and they allow your followers to see you as a knowledgeable, go-to resource! You can always mix in other elements, but starting with a structure will make it much easier to create (and post) consistently. 

Pro Tip: The examples above are great universal content pillars, but if you really want to stand out and make your content even more effective for YOUR audience, try getting even more specific to your niche. In addition, regularly share personal elements of what makes you different as well! 

Step 2: Outline and Batch Ideas for Each Pillar (15 Minutes)

Once you have your themes, start brainstorming post ideas for each one. Aim for at least 10 content ideas per theme—this will be your content bank. 

Personally, I like to write these out based on what my followers comment on and ask about on previous content. But if you’re feeling stuck, this would also be a great time to use ChatGPT to help you formulate some other ideas! 

Here’s a quick prompt you can copy and paste into ChatGPT. Be sure to add in your own details in the parentheses to make sure it’s customized to you! 

I am creating an outline for my social media content so that I can easily sit down and batch film for the month. 

My content buckets are: (list out your 3-4 content buckets here). I am a real estate agent based in (city/market), so whenever possible, please make the content ideas specific to my market. 

My goal is to (insert your goals. Example:  increase my engagement, share valuable information, or generate new potential clients from my consistent social media) Please give me 10 or more ideas for highly engaging and catchy reels for each of my content buckets. 

Once you’ve completed this step, your content outline should look something like this…

1. Buyer Tips: 
   • “Top 3 Tips for First-Time Buyers”
   • “Common Buyer Mistakes to Avoid” 
   • “How to Get Your Offer Accepted in a Competitive Market”
2. Market Insights:
   • “Top 5 Neighborhoods for First-Time Buyers” 
   • “What’s Driving Our Local Market Right Now?” 
   • “Is It a Good Time to Buy or Sell?”
3. Homeowner Advice:
   • “5 Quick Home Improvement Hacks”
   • “How to Prepare for an Open House” 
   • “Staging Secrets to Sell Faster”

When I put that prompt into ChatGPT for my market this is a preview of the list I got: 

Step 3: Expand Each Prompt to A Script or Talk Track

Now that you have your post ideas, expand each into a script or talk track. This step saves tons of time when it comes to filming because you’ll know exactly what to say and how to say it instead of sitting in front of the camera like a deer in the headlights!  

There is an element of personal preference that comes into play in this step—some creators prefer to have a full word-for-word script, whereas others (like myself) tend to record off the cuff or with a few brief bullet points to stay focused. 

Here’s a simple way to turn your prompts into scripts:

1. Start with an intro: Grab attention by stating why the topic is relevant. For example, “Today, I’m breaking down the top 3 tips every first-time homebuyer needs to know.”
2. Use bullet points: Write 3-5 bullet points that hit the main points of your message. These should be clear, actionable, and easy to say on camera.
3. Wrap it up with a call to action: Encourage viewers to follow you, DM you, or ask questions in the comments—or, best yet, comment on a keyword using ManyChat so that you can capture them as potential leads! 

Now, using these more in-depth ideas, it’s time to map out the actual videos themselves. 

Remember—not every video has to be one of you sitting and talking directly to camera! Often, a quick clip of B-roll (like panning through a nicely remodeled kitchen) paired with a trending audio and text on top can perform very well! In that case, your posts can be created virtually in seconds.

Step 4: Set a Time to Batch Record Your Content (20 Minutes)

Now that you have your scripts, it’s time to batch film everything in one go. Set aside 20-30 minutes to record talking head videos (sitting and speaking directly to the camera) and capture B-roll footage for variety. 

Here’s what to focus on:

1. Talking Head Videos
   • Set up a clean, visually appealing background.
   • Follow your script, aiming to keep each video to 30-60 seconds or less.
   • Be natural and engaging—pretend you’re speaking directly to a client or, better yet, one of your best friends!
2. B-Roll Shots
   • Film a variety of B-roll clips to overlay with text and music for quick, engaging content.
   • B-roll with trending audio paired with text overlays is easy to produce and performs well.

Need ideas for B-roll? Check out one of my previous BAM articles, where I shared 50 easy B-roll ideas for Realtors! 

Remember, once you have these clips, you can create posts in seconds by adding captions or pairing B-roll with trending sounds.

Step 5: Write Captions and Schedule Your Content! (15 Minutes)

With your videos recorded and B-roll ready, it’s time to caption and schedule your posts. Working step by step through each of the videos on your list, make sure the video is complete, has subtitles for viewers who watch without sound on, and aligns with your content pillars! 

Then, Write simple and easy-to-understand captions that always include a call to action.

Keep captions clear and to the point. A hook, the main point, and a call to action are all you need. For example:  

“Looking to buy in [Your City]? Check out these top tips for first-time buyers! ⬇️ [share a tip, then your CTA].”

This step solidifies your content plan and makes sure that you ACTUALLY post the content. 

I can’t tell you how often I talk to agents who actually create the content but never get around to editing it, scheduling it, or posting it! So it just sits in your photo album collecting virtual dust. Don’t let that be you.  

Creating consistent content doesn’t have to be a full-time job (even though I know it feels like it at times!).

Use this plan to help you streamline the process to a 60-90-minute task rather than one that constantly falls further and further down your to-do list. 

Quick Checklist to Complete Your 90-Minute Content Plan

☑️ Step 1 (10 Minutes): Set up your content themes and goals.

☑️ Step 2 (15 Minutes): Outline 10 ideas per theme for easy batching.

☑️ Step 3 (30 Minutes): Expand prompts into scripts or bullet points.

☑️ Step 4 (20 Minutes): Batch record talking head videos and B-roll clips.

☑️ Step 5 (15 Minutes): Write captions and schedule posts.

Tessabella’s Final Thoughts

This process gets easier and easier the more you do it. As you get into a habit of creating content consistently, you’ll learn the best process that works for you and your personality.

But as I learned at BAM Mania this year, you learn by DOING. Sometimes we get stuck in our heads trying to over-plan the whole process before we take action, when in reality, taking action is the best way to perfect and refine whatever you want to do!