Photo credit: AJ Canaria
Just like that… BAM Mania 2024 has come and gone.
It was so fun to be in the audience of this event. After attending countless real estate conferences, mostly as a speaker, it was a refreshing change to soak in the experience from the attendee’s perspective. I don’t always get the chance to fully absorb all the wisdom other speakers bring to the stage. But at BAM Mania, I made it a point to sit back, take notes, and immerse myself in the event—and I have to say, I was blown away by every aspect of it.
The amount of notes I took could fill multiple notebooks front to back, but as I reviewed everything, I compiled a list of a few of the TOP takeaways and how I plan to implement them in my business.
Note: This list was honestly hard to keep small because there was so much. Every speaker brought a powerful, unique element to the event and delivered so much value.
#1— Small Talk Leads to Big Talk
Chelsea Pietz shared a lot about the psychology behind our content on social media. One of the biggest takeaways for me was this: Small talk leads to big talk.
We often overlook the seemingly minor details in our content, assuming they don’t hold much weight. But those small, personal moments are the ones that can spark bigger, more meaningful conversations. Take, for example, sharing the joy of getting your son his first puppy—the look on his face, the emotions of the moment. Not only does this type of content drive engagement and spread genuine joy among your audience, but it also opens the door for deeper interactions. With skill and tact, you can turn those small conversations into the ones that actually lead to more business.
#2—It all comes from doing
Krys Benyamein is one of those speakers who truly knows how to captivate a room. His philosophy really hit home for me when he said, “The ideas come from doing. Motivation comes from doing.” I especially loved the first line—ideas come from doing.
I will be the first to admit that sometimes I get stuck in a cycle of not posting, and the longer I go, the harder it is to start back up — I feel like my ideas have just dried up, and I overthink everything. But Krys’s reminder was exactly what I needed: the ideas and motivation flow once you start DOING. Sometimes it’s just about pushing past that initial barrier, making those first few posts, and suddenly, like a snowball, the momentum builds. Before you know it, you’ve got more ideas than you can keep up with!
#3—Automate the marketing, don’t automate the relationship
Need I say more? That sentence from Mosaik CEO Sheila Reddy alone stood out to me the entire day: “Automate the marketing, don’t automate the relationship.”
We are so blessed to have incredible automation tools at our fingertips, but don’t let automation take control of the relationship. Remember to preserve the authenticity of real connections. I’m already putting this into practice by reviewing my marketing systems, refining my automations, and carving out intentional time in my schedule to nurture the relationships that truly matter in both my business and personal life.
#4—Don’t be afraid to be in front of your clients every single day (& in different medias)
Luke Acree of ReminderMedia gave so many actionable insights, but one that really stuck with me was the importance of being in front of your clients every day through different channels.
He shared numerous examples, including a calendar of ‘touches’ that his brother uses to run a highly successful real estate team and close hundreds of transactions. It was one of those “ah-ha” moments—we all know we should be following up more, but life gets busy, and it’s easy to let things slide. Luke’s advice to diversify the mediums—whether it’s magazines, phone calls, texts, face-to-face meetings, client events, mail, email, or other touchpoints—was a powerful reminder. He particularly emphasized client events, and while they require effort, they tend to yield high returns by allowing you to connect with multiple clients and prospects all at once.
#5—The home-service menu, being a true Servepreneur
Amy Stockberger, founder of Lifetime Home Support™ shared how she’s built a network of over 100 vendors, each paying $3,500 a year to be on her team’s preferred home service list. These vendors get exclusive referrals, promotion at client events, and more, creating a mutually beneficial partnership.
It’s pretty incredible if you do the math—that’s $350,000 a year. That money can be reinvested into client events, marketing, and overall business growth. This was a huge eye-opener for me. Even on a smaller scale, it’s a reminder that we should all invest in strategic partnerships and ask for mutual commitment. It’s a win-win that makes both businesses stronger!
#6—Promise means nothing without PROOF
First of all, Sharran Srivatsaa is one of the most powerful speakers I’ve heard from in a long time. He closed out the day at BAM Mania, and really lit the room up; his energy is truly infectious! By the end, it was hard not to want to jump up and immediately go get to work in your business. Sharran’s insights into listing presentations were packed with value, and while there were so many great takeaways, his core message stood out: promises mean nothing without proof.
When asked, “Why should we hire you?” instead of the usual response about being a top producer or market expert, Sharran offered a far more compelling approach, one we actually added to our team script during the event:
“You’re not hiring me; you’re hiring the process we’ve successfully used with the past 2,700 clients we’ve served. And even more importantly, you’re hiring the process we’ve refined to ensure the results that matter most to you.”
If you want to hear some of the other powerful listing presentation tweaks, there is a whole hour-long video on the BAM YouTube channel where Sharran dives in even deeper! Watch it here.
Honorable Mentions
Brad McCallum talked about BEING your personal brand. One of my favorite takeaways from his session was the value of incorporating your real life into your content. Brad’s high-energy real estate tours and YouTube videos often feature his kids as “characters,” which not only humanizes his content but also subtly and consistently reinforces his brand. It’s a brilliant way to show authenticity while building a personal connection with the audience.
‘I have a buyer’ content converts HIGHLY. The content that converts conversation with Eric Simon, Lindsay Jo, Marie Lee, Katie Lucie, and Jason Cassity was really cool to see. They shared some of their top-performing Instagram posts (Reels and Stories) and then dissected why they worked and the results they generated. One of the most actionable insights I took away from this panel was the power of “I have a buyer” posts. Whether it’s a Facebook post, Instagram story, or reel, these posts not only generate new deals but also show clients that you’re actively working for them. They can even be used in future listing appointments to demonstrate just how far you go to source new buyers.
I can’t emphasize enough how impressed I was with this event! I’ve truly never taken this much away from a real estate event in the past, and I know that’s a bold statement… but I mean every word! The next chance you have to attend a BAM event, I’d highly encourage you not to pass it up!
Interested in attending BAM Mania next year? Drop your email and you’ll be the first to know.
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