When it comes to getting creative on Instagram, reels are the perfect way to engage with your followers. But shooting and editing video content can be challenging. That’s why B-roll for real estate is a great way to film content for Instagram reels.
Essentially B-roll is SHORT clips, (and can even be faceless) of everyday tasks and things throughout your day. You’re already out and about, phone in hand, so why not capture snippets of life?
I recommend getting in the habit of recording little clips everywhere you go and everything you’re doing. This makes for a great stash of content that you have ready to go at any time.
Once you have these clips, you can easily pair them with trending audio, and text on screen to turn around quality content in moments!
To explore our full reel course for Realtors (and more), head here.
Getting Ready For The Day
- Putting On Your Makeup
- Looking in the Mirror
- Washing Your Face
- Brushing Your Teeth
- Getting Out of Bed in the Morning
- Sliding Your Feet Into Your Slippers
- Opening Your Curtains/Blinds
- Making Your Coffee
- Letting The Dog Out
- Laying Out Your Outfit
- Blow Drying Your Hair
- Straightening Your Tie
- Putting Hair In a Claw Clip/Ponytail
- Putting On Lipgloss/Chapstick
- Packing Up Your Car for the Day
- Opening/Closing Your Garage
- Unlocking Your Car
- Lacing Up Your Shoes
- Plugging Your Phone In To the Charger
- Making Your Bed
Realtor Tasks
- Scrolling Through MLS
- Setting up Open House Signs
- Hanging Up Listing Sign
- Taking Down Listing Sign
- Getting Key In/Out of Lockbox
- Unlocking/Opening Door
- Turning On Lights
- Fixing Pillows on Couch/Bed
- Setting Up Counter for Open House (Water/Snacks/Sign)
- Writing and Offer
- Preparing for a Listing
- Preparing for Showings
- Knocking on the Door
- Going To Your Office
- Typing on Computer
- Talking on the Phone
- Handing Someone a Key
- On a Zoom Meeting
- Organizing Your Desk
- Walking With Laptop
- Writing in Notebook/Journal
- Printing out Spec Sheets
- Sipping Coffee
- Setting Coffee Down On Desk
- Filing Folders in a Cabinet/Desk
- Shaking Someone’s Hand
- Working at a Coffee Shop
- Walking Through a Neighborhood
- Walking Through a Property
- Pan the Room of a House
- Pan Across The Backyard
Local
- Walking into a local restaurant
- Walking through a notable place in your area
- Walking down/up stairs
- Sitting/Eating at a Local Restaurant
- Sunrise/Sunset
- Your favorite Gym
- Local Farmers Market
- Highlight Footage from an Event
Start capturing these little moments of B-roll, and you’ll never run out of fresh content for reels. The best part? It doesn’t take any extra time or effort—just your daily routine in action.
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