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Agent Strategy

Home » Agent Strategy

6-Things-RE-Agents-Need-to-Know-about-Homebuyers-and-AI-in-2026_BAM-featured-image

Agent Strategy

6 Things Real Estate Agents Need to Know about Homebuyers and AI in 2026

Cotality’s 2026 AI in Housing report reveals that 75% of homebuyers assume AI shapes their search, but trust in AI tools has dropped sharply.

May 13, 2026

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Agent Strategy

The 4-Point Daily Focus Plan for Distracted Real Estate Agents

Tom Toole shares a four-point plan to help real estate agents stay focused on income-producing activities when industry news threatens to derail their day.

May 11, 2026

43p-of-Homeowners-Are-Equity-Rich-Heres-the-Conversation-that-Unlocks-Them_BAM-featured-image

Agent Strategy

43% of Homeowners Are Equity Rich. Here’s the Conversation That Unlocks Them.

New data shows 43% of mortgaged homes are equity rich, and 48% of owners aren’t planning to move. Here’s the script that changes their mind.

May 11, 2026

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Agent Marketing

ChatGPT vs. Claude vs. Gemini: Which AI Is Best for Real Estate Agents in 2026?

iOS 27 will let you choose between ChatGPT, Claude, and Gemini on your iPhone. Here’s which AI tool is best for real estate agents.

May 11, 2026

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Agent Marketing

4 Things to Do While Bored at Your Open House | May 10th

Here are 4 things to do + a “dumb” marketing trend that’s actually smart

May 10, 2026

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Agent Strategy

3 Conversations Costing You Real Estate Deals

Byron Lazine breaks down three real-world scenarios where agents lose control and shares the exact scripts to handle sellers and buyers effectively.

May 6, 2026

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Agent Strategy

How We Signed 100+ Listings in 5 Months (System Breakdown)

Tom Toole breaks down the exact systems his team used to take 100 listings in under five months and how agents can replicate it.

May 5, 2026

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Agent Strategy

The One Thing Leila Hormozi Says You Must Do Before You Get Balance

Leila Hormozi breaks down why real estate agents must trade 5–7 years of imbalance for long-term leverage, freedom, and business growth.

April 29, 2026

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Agent Strategy

How to Handle Compensation Rebate Requests Mid-Deal

Byron Lazine explains how real estate agents can handle commission rebate requests mid-deal without discounting their value or losing control.

April 29, 2026

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Agent Strategy

The Biggest Mistake Agents Make When Clients Get Cold Feet

Tom Toole breaks down the two types of cold feet objections agents face and the exact scripts to guide clients through them without being pushy.

April 28, 2026

Man in a navy suit speaks to three colleagues around a wooden conference table in a high-rise office with a city skyline outside the windows.

Agent Strategy

The Conversation Every Agent Wishes They Could Have With Big Lenders

Krys Benyamein shares insights from SoFi’s advisory council, revealing how agents view big lenders and what’s needed to build trust in homebuying.

April 27, 2026

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Agent Strategy

Leila Hormozi on the Mistake Agents Make With Unpredictable Income

Leila Hormozi explains why episodic income isn’t the real problem for agents and how fear-driven decisions keep them stuck.

April 23, 2026

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