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Agent Strategy

Home » Agent Strategy

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Agent Strategy

6 Conversations That Separate $50K Agents from $500K Agents

Byron Lazine shares six conversation frameworks that win listings, convert buyers, and separate top agents from everyone else.

June 3, 2026

Smiling businessman in a blue suit stands next to a whiteboard with a multi-step diagram of planning icons.

Agent Strategy

The 5 Bottlenecks Killing Agent Pipelines Right Now (And How to Fix Them)

Tom Toole breaks down the 5 biggest business bottlenecks holding real estate agents back at halftime and exactly how to fix each one.

June 2, 2026

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Agent Marketing

Anthropic Just Launched 15 AI Workflows for Small Businesses. Here’s What Agents Should Steal

Anthropic launched Claude for Small Business with 15 ready-to-run AI workflows. Here’s what real estate agents can use.

May 29, 2026

Smiling man sits at a desk in a dark, modern office with glowing icons behind him (phone, calendar, chart, envelope).

Agent Strategy

4 Steps to Turn Your Existing Database Into a Listing Pipeline

Byron Lazine breaks down the four-step sequence that turns a dormant database into your best source of ready sellers, without a single cold pitch.

May 27, 2026

Agent Strategy

How We Generated $3.2 Million in Listing Opportunities With One Tactic

Tom Toole breaks down the simple video CMA strategy that recently generated $3.2 million in listing opportunities for his team.

May 26, 2026

Agent Strategy

How to Handle “Your Competitor Is Cheaper” (Without Losing the Deal)

Shelby Sapp’s one-line response to “your competitor is cheaper” turns the objection into a reason to stay with you.

May 26, 2026

Man in a black BAM shirt looking at his smartphone, with a grid of video thumbnails floating in the dark background behind him.

Agent Marketing

5 Things to Do While Bored at Your Open House | May 24th

Bored at your open house? Here are five things you can do (including the easiest email list hack hiding in your phone).

May 24, 2026

Man at a desk with a laptop, thinking, as a glowing network of user icons and dollar signs lights up the dark wall behind him.

Agent Strategy

What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You

Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.

May 21, 2026

Presenter smiling at a slide with glowing icons: a clock and a business figure with a house behind him, as the audience watches

Agent Strategy

The Two Questions Every New Agent Has to Answer

Byron Lazine shares the two things every new real estate agent needs to nail before worrying about tactics: commitment and a pitch that actually means something.

May 20, 2026

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Agent Strategy

2 Business-Building Strategies Every Agent Needs Right Now (And 1 to Avoid)

Tom Toole breaks down the three real estate business strategies agents are using in 2026 and which ones are actually winning in today’s market.

May 19, 2026

Three square app icons with gold borders on a black background: left icon a white interwoven knot, middle icon a white geometric cross, right icon the multicolored Google G.

Agent Strategy

91% of Agents Are Invisible in AI Search. Here’s How to Fix That.

Two-thirds of homebuyers (67%) now use AI tools to research agents, up from 17% just 18 months ago. Here’s the framework for showing up when they search.

May 19, 2026

Smiling man in a black shirt sits at a desk using a laptop, with a neon orange map and location pins on the wall behind him.

Agent Marketing

The #1 Mistake Agents Make with Geographic Farming

Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.

May 14, 2026

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