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Agent Marketing

Two white camera icons on a dark background with 'vs.' between them; the right icon is crossed out by a red prohibition symbol.

Agent Marketing

Is Reality TV Good or Bad for Real Estate: Agents React

Agents across the country reacted when Ryan Serhant and Bess Freedman sparred on the subject of whether reality TV is good or bad for the real estate industry. Byron Lazine

May 25, 2022

Young woman in a green outfit on a pink background, hands on cheeks in surprise, with the word 'Instagram' and a paper-plane icon beside her.

Agent Marketing

The Instagram Insight Nobody Knows About

If you want to improve your Instagram marketing, you should care how people interact with your content. Each engagement or non-engagement tells you exactly what people think of your posts.

May 25, 2022

Agent Marketing

What To Do If Your Instagram Gets Duplicated

So… this just happened. Last week, I found out that my Instagram account had been duplicated. Not “hacked”, mind you, but actually DUPLICATED. These weren’t hackers, trying to gain my information individually, they were scammers trying to prey on my unsuspecting followers. Unfortunately, it’s getting to be pretty common.

May 24, 2022

Phone screen with a bright gradient background and a blue banner that says 'Click this link now!' with cursor icons nearby (CTA prompt). If this is a link, this text indicates the action to take.

Agent Marketing

Three Ways to get More Link Clicks on Instagram

When Instagram announced it was getting rid of its iconic “Swipe Up” feature in Stories, I thought my career was over. Thankfully, for me and everyone else, Instagram replaced the

May 18, 2022

Three-panel collage promoting real estate careers: a man in a suit on the left, a 'BE A REALTOR' banner in the center, and a man sleeping on the right with 'DON'T' text

Agent Marketing

How This Agent Struck Content Gold

Two weeks ago my friend texted me a link to an Instagram from someone named Brooks Landry. Then I got tagged in one of his Reels. Then he popped up

May 17, 2022

Agent Marketing

The Power of Bulk Shooting

You know what sucks about trying to come up with content on a daily basis? Trying to come up with content on a daily basis. It’s my literal job and

May 13, 2022

Man in a suit holds his temples with eyes closed, a glowing brain outline above, and the word 'Content...'—illustrating thinking about content strategy conceptually.

Agent Marketing

How to Come Up With Content Ideas

The Broke Agent outlines eight ways to help you come up with content to become your own content machine. Never be stuck again with what to post. Bookmark this page for easy access to the content creation blueprint that slaps.

May 11, 2022

What Is The Metaverse?

There have been a TON of news articles lately about people “buying real estate” in the Metaverse. As an agent here in the physical world, does this impact you? Should

May 10, 2022

Agent Marketing

How To Handle The New Changes to Instagram

Have you experienced a massive engagement drop the last few weeks on Instagram? Has it been a struggle to gain followers? Have your story views fallen off? Is your hairline

May 9, 2022

Phone screen shows 'INSTAGRAM FAQs' with the colorful Instagram icon and a finger about to post a new post on the app.

Agent Marketing

Four Questions Agents Keep Asking About Instagram (and the Answers)

1. Should I have a personal account AND a business account or one that combines both? How are people still asking this? You think people want to see your shit

May 6, 2022

Agent Marketing

Did Jason Oppenheim Fake a Phone Call on Selling Sunset?

Admit it. You’ve faked a phone call with a client to get out of a conversation with someone you knew in high school. Or maybe it was your last family

May 5, 2022

Close-up of a young man singing with the caption 'IT'S GONNA BE MAY...' on the left against a warm orange background.

May Content Ideas for You

At the beginning of each month, I’m going to make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting

May 2, 2022