Sarah Lentz

Housing Market

Data Centers vs. Homebuilders: Are Buyers Really Competing With Server Farms?

Morning Brew reports data centers outbidding builders in Northern Virginia amid a 75,000-home shortage. Is this a real supply threat?

February 19, 2026

Housing Market

U.S. Housing Now the Most Unaffordable in History? 7 Data Points You Won’t See in Doomer Tweets

Doomer housing charts don’t tell the full story. Here are seven data points showing how affordability is slowly improving for buyers and renters heading in 2026.

February 18, 2026

Agent Strategy

27 Lines to Use at Your Next Listing Presentation

Sharran Srivatsaa and Andrew Undem broke down exactly how a high-converting listing appointment actually works. Here are 27 lines to use at your next appointment.

February 18, 2026

Agent Strategy

The Hardest Truths About Being a Real Estate Agent, According to Agents Themselves

The Broke Agent’s “Hardest Truths” post sparked raw confessions from agents about failure rates, lost referrals, and the emotional cost of the job.

February 16, 2026

Agent Marketing

3 New AI Platforms Agents Are Using to Save Hours Every Week

The Walk Thru breaks down three AI tools agents are testing right now, from instant landing pages to inbox automation and self-running AI assistants

February 16, 2026

Agent Marketing

He “Free Solo Climbed” His Listing. Here’s Why It Worked.

Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.

February 14, 2026

Housing Market

Builders Are Cutting Prices Faster Than Sellers: 19.3% of New Homes Saw Price Drops

Realtor.com reports 19.3% of new homes cut prices in Q4 2025 vs. 18% of resale, as the median new-home price rose just 0.3% to $451,128.

February 13, 2026

Housing Market

Buyers Need $35K More Than Renters, But the Gap Is the Smallest in 3 Years

Redfin reports buyers must earn $111,252, about $35,000 more than renters, a 46.3% gap that’s the smallest in 3 years as affordability improves.

February 12, 2026

Housing Market

January Delivered the Biggest Housing Affordability Relief Since 2022

Intercontinental Exchange reports January affordability hit a four-year high as payments fell $164 year over year to $2,091 and income share dropped to 27.8%

February 11, 2026

Agent Strategy

Want to Elevate Your Status as an Agent? Start Here

In a BAM Pro Bowl III fireside chat, James Dwiggins and Jared James explain a six-point framework behind how agent trust is built and lost in 2026.

February 10, 2026

Housing Market

House Passes Bipartisan Housing Package: What It Means for Affordability

The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.

February 10, 2026

The-FaceTime-Content-Trick-Thats-Stopping-the-Scroll-on-TikTok-for-Real-Estate-Agents_BAM-featured-image

Agent Marketing

The Simple Video Strategy for Agents Who Overthink Content

Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.

February 9, 2026

Sarah

Lentz's Latest Posts:

Data Centers vs. Homebuilders: Are Buyers Really Competing With Server Farms?

U.S. Housing Now the Most Unaffordable in History? 7 Data Points You Won’t See in Doomer Tweets

27 Lines to Use at Your Next Listing Presentation

The Hardest Truths About Being a Real Estate Agent, According to Agents Themselves

3 New AI Platforms Agents Are Using to Save Hours Every Week

He “Free Solo Climbed” His Listing. Here’s Why It Worked.

Builders Are Cutting Prices Faster Than Sellers: 19.3% of New Homes Saw Price Drops

Buyers Need $35K More Than Renters, But the Gap Is the Smallest in 3 Years

January Delivered the Biggest Housing Affordability Relief Since 2022

Want to Elevate Your Status as an Agent? Start Here

House Passes Bipartisan Housing Package: What It Means for Affordability

Articles

Podcast

Contact