Woman on a sofa looking at her phone, with a floating RealAssist AI chat panel beside her, showing a question prompt and typing indicator.

Real Estate News

Realtor.com Just Launched an AI Home Search Tool Built With Google. Here’s What Agents Need to Know

Realtor.com just launched RealAssist AI, a Google-powered home search tool that changes how buyers arrive at their first agent conversation.

June 2, 2026

Realtracs and Zillow logos split by a broken chain amid a fiery fissure and clock, symbolizing a data/market split in real estate.

Real Estate News

Realtracs Extends Zillow’s Listing Access to June 8

Realtracs will cut Zillow’s listing feed June 8 if a new licensing deal isn’t reached, putting 19,000+ MLS members on alert.

June 1, 2026

Pink piggy bank perched on stacked cash with a tag reading 'Dream Home' to symbolize saving for a home purchase or goal finances.

Housing Market

Research Firm Says Housing Affordability Won’t Recover for 7 Years. Here’s Your Script.

Oxford Economics projects housing affordability won’t meaningfully recover for 7 years. Here’s the script real estate agents need when buyers say “I’ll just wait.”

June 1, 2026

This-Sandlot-Inspired-Listing-Video-Hit-80K-Views-Heres-What-Worked_BAM-featured-image

Agent Marketing

This Sandlot-Inspired Listing Video Hit 80K Views. Here’s the 5-Step Formula Behind It

Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.

May 30, 2026

Agent Marketing

Anthropic Just Launched 15 AI Workflows for Small Businesses. Here’s What Agents Should Steal

Anthropic launched Claude for Small Business with 15 ready-to-run AI workflows. Here’s what real estate agents can use.

May 29, 2026

Futuristic dashboard with floating panels showing luxury-home images, a map, and interior renders.

Real Estate News

Google’s New AI Search Capabilities Can Hunt for Homes 24/7

Google just overhauled Search with AI agents and autonomous tools. Here’s what that means for real estate agents.

May 28, 2026

Nighttime map of the United States with glowing pins marking landmarks and photos at each location.

Housing Market

10 Best Cities for Affordability and Quality of Life in 2026

U.S. News & World Report shared its 2026-2027 Best Places to Live rankings, and for the first time ever, two neighboring Indiana suburbs claimed the top two spots.

May 28, 2026

Housing Market

Cash Purchases Are at Their Lowest Share Since 2020

Cash buyers just hit their lowest share since 2020. Here’s what the data means for financed buyers and the script to get them off the sidelines.

May 28, 2026

Agent Marketing

How to Get Your Social Media Content to Rank in AI Search

Hootsuite’s 2026 Social Media Trends report reveals two AEO strategies real estate agents need to get found by AI before their competition does.

May 27, 2026

Housing Market

Middle-Income Households Can Afford Just 23% of Listings Today

A new NAR and Realtor.com report finds middle-income households can access only 23% of listings nationwide, and the U.S. needs 311,000 more homes priced under $261,000 to close the gap.

May 26, 2026

Agent Strategy

How to Handle “Your Competitor Is Cheaper” (Without Losing the Deal)

Shelby Sapp’s one-line response to “your competitor is cheaper” turns the objection into a reason to stay with you.

May 26, 2026

Agent Marketing

This 7-Slide Video Carousel Got 11K Likes. Here’s How to Create It.

Structured Media’s David Stultz shows why video carousels are crushing on Instagram right now and how any agent can make one.

May 23, 2026

Sarah Lentz

Sarah

Lentz's Latest Posts:

Realtor.com Just Launched an AI Home Search Tool Built With Google. Here’s What Agents Need to Know

Realtracs Extends Zillow’s Listing Access to June 8

Research Firm Says Housing Affordability Won’t Recover for 7 Years. Here’s Your Script.

Anthropic Just Launched 15 AI Workflows for Small Businesses. Here’s What Agents Should Steal

Google’s New AI Search Capabilities Can Hunt for Homes 24/7

10 Best Cities for Affordability and Quality of Life in 2026

Cash Purchases Are at Their Lowest Share Since 2020

Middle-Income Households Can Afford Just 23% of Listings Today

How to Handle “Your Competitor Is Cheaper” (Without Losing the Deal)

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