Sarah Lentz

Agent Marketing

Gary Vee Says Spend 50% of Your Time on Content. Agents Are Pushing Back.

Gary Vee says agents should spend 50% of their time on content while Brian Buffini pushes back. Here’s how Jared James breaks it down for agents.

April 6, 2026

Housing Market

Over 20M Single Women are Homeowners, Outpacing Single Men Across the U.S.

National Association of REALTORS® data shows single women own 20M+ homes, outpacing 14M men and gaining ground across U.S. housing markets.

April 6, 2026

Agent Marketing

The 60-Second Q&A Reel That Makes Clients Trust You Faster

Zarina Marquez (@misstucson) uses a rapid-fire Q&A reel to build trust fast, showing how agents can turn simple content into client connection.

April 4, 2026

Housing Market

10 Markets Where First-Time Buyers Are Winning Right Now

Zillow finds nearly 68% of listings are affordable in top markets, with Jacksonville leading 2026’s best cities for first-time home buyers.

April 3, 2026

Agent Marketing

4 Ways to Build Your Real Estate Pipeline this Spring

Yesterday’s BAM Masterclass broke down four lead generation paths, two paid vs two sweat equity, and how agents should choose based on runway, skill, and Q2 goals.

April 2, 2026

Real Estate News

92% of Agents Plan to Stay as Sales Hit 40-Year Lows

Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.

April 2, 2026

Agent Marketing

How to Build a Hyperlocal Buyer Guide in Minutes with AI

Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.

March 31, 2026

Agent Strategy

What Happens When Consumers Ask ChatGPT for a Real Estate Agent

Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.

March 31, 2026

Agent Strategy

7 Things to Never Say in Sales (& What to Say Instead)

Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.

March 30, 2026

Real Estate News

Realtor.com Launches AI Home Search App Inside ChatGPT

More folks looking to buy a home are opening AI tools first, asking basic questions about budget, neighborhoods, and whether they should even be buying right now. Realtor.com’s latest announcement

March 30, 2026

Agent Marketing

“Housefishing” Is Here: How AI Staging Is Misleading Buyers and Triggering New Laws

Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.

March 30, 2026

Agent Marketing

How Agents Can Turn a National Stat Into Local Content That Converts

Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.

March 28, 2026

Sarah

Lentz's Latest Posts:

Over 20M Single Women are Homeowners, Outpacing Single Men Across the U.S.

The 60-Second Q&A Reel That Makes Clients Trust You Faster

10 Markets Where First-Time Buyers Are Winning Right Now

4 Ways to Build Your Real Estate Pipeline this Spring

92% of Agents Plan to Stay as Sales Hit 40-Year Lows

How to Build a Hyperlocal Buyer Guide in Minutes with AI

What Happens When Consumers Ask ChatGPT for a Real Estate Agent

7 Things to Never Say in Sales (& What to Say Instead)

Realtor.com Launches AI Home Search App Inside ChatGPT

“Housefishing” Is Here: How AI Staging Is Misleading Buyers and Triggering New Laws

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