
He “Free Solo Climbed” His Listing. Here’s Why It Worked.
Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.

Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.

Realtor.com reports 19.3% of new homes cut prices in Q4 2025 vs. 18% of resale, as the median new-home price rose just 0.3% to $451,128.

Redfin reports buyers must earn $111,252, about $35,000 more than renters, a 46.3% gap that’s the smallest in 3 years as affordability improves.

Intercontinental Exchange reports January affordability hit a four-year high as payments fell $164 year over year to $2,091 and income share dropped to 27.8%

In a BAM Pro Bowl III fireside chat, James Dwiggins and Jared James explain a six-point framework behind how agent trust is built and lost in 2026.

The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.

Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.

BAM breaks down four housing-related Super Bowl commercials for 2026, including two from Rocket/Redfin, Homes.com’s return, and Google Gemini’s AI-powered home search.

Clever Real Estate found 94% of 2026 buyers will change plans if rates stay above 6%, even as forecasts point to flat mortgage rates and delayed demand.

Zillow found 13 of the past 20 years, Super Bowl winning metros beat U.S. home value growth by $4,437 the year after their victory.

Shane Burgman’s trendjacking reel shows how real client stories outperform testimonials by turning closings into entertaining, trust-building content.

A federal judge denied Compass’s bid to block Zillow’s private listing ban, keeping the policy in place as the antitrust case continues.