Imagine watching a football game and having no idea what the score is—it would be chaotic and unproductive. Yet, that’s exactly how many agents approach their business: no scoreboards, no visuals, and no clear understanding of their progress.
If you want 2025 to be your best year yet, it’s time to make a change. Let’s break down three visuals that should be plastered across every work location you have. These tools will not only keep you focused but also help you hit your goals.
Visual #1: Sales Tracker
We work in the world of sales. In order to understand where your goals are going, you need to keep track of how many deals you close. If you’re not tracking this and you have no idea how many homes you sold in 2024 or 2023, that’s a business challenge.
So, the first tracker is how many homes you want to sell. Put that goal up in a visual, and as you close these, start to mark them off so you can see.
What to do:
- Set a clear, visual goal for how many homes you want to sell in 2025.
- Create a tracker (think spreadsheet, digital display, or wall chart) where you can visibly log each closed deal.
- Mark off every closed sale as it happens to stay motivated and see your success build over time.
Remember, if you’re not actively tracking how many homes you’ve sold—or how close you are to your yearly goal—you’re leaving your success to chance.
When you do this, then all of a sudden, you’re a little more motivated to get to the next sale, because it shows you are progressing. This is something that may sound basic—but sports teams do the same thing. They keep score, and you should do the same for your business.
Visual #2: Income Producing Activities
Visual number two is income-producing activities. This is where a lot of agents are going to fall off, yet this is probably the most important—because you can control these all the time.
These controllables include how many:
- Conversations you want to have a day/week
- Phone calls you want to make
- Text messages you want to send
- Emails you want to send
- Social media posts you need to post a week
- Appointments you need to set
- Appointments you need to go on
Whatever your specific measurables are in your business plan, have them up in front of you.
I like the idea of the week-to-week plan because you could have a bad Monday or a bad Tuesday and rebound on Wednesday, Thursday, Friday.
The point is, are you tracking your income-producing activities? Because if you’re not tracking them, then you don’t know if you’re hitting your goals—and you’re not running a business. You’re just praying and hoping that something’s going to fall into your lap.
Visual #3: Your Scripts
Keeping your scripts visible isn’t just a productivity hack—it’s a game-changer for your conversations. Scripts are essentially a series of questions designed to uncover motivation, qualify leads, and determine whether someone is a viable prospect. And we all know converting leads takes time.
By keeping your scripts front and center, you’ll always know what to say. We all know the worst time to figure out what to say is in the heat of the moment. So, having your scripts as a visual guide helps you stay focused, reminds you of the next question to ask, and trains your mind to think strategically. Over time, this practice builds muscle memory, making you sharper and more confident in every conversation.
The truth of this is that conversations with prospects are rarely linear. It’s never a straight path from question one to question two, and then magically to the appointment. These discussions can go all over the place. That’s where your script comes in—it’s not a rigid checklist but a roadmap. It keeps you on track and ensures you’re always working toward your ultimate destination: setting the appointment.
So post your scripts where you can see them—your desk, your office wall, or even on your phone screen. Don’t shy away from referencing them during calls or meetings.
Visual reminders don’t just help you stay on course; they help you have more effective conversations. More effective conversations mean more appointments, and more appointments mean more sales.
The Big Picture
Your sales goal, your income-producing activities, and your scripts will lead you to success in 2025. Keep these three visuals up and in front of you, and watch how they transform your focus, productivity, and results.
Good things happen when you plan to win—and these visuals are your winning strategy.
