This is hands down the best way to communicate with your clients—and it’s a huge time-saver.
Let me break it down.
In our business, we’re communicating with our clients using a platform called Loom, and it’s completely changing the game. Loom is incredibly straightforward. It allows you to screen record whatever you’re looking at on your computer while simultaneously showing you in the corner, talking through everything.
What makes Loom stand out is its simplicity. If you were to use Zoom or Quicktime, you’d have to record the video, upload it to Dropbox or Google Drive, and then share the link. Loom eliminates all those extra steps. With its Chrome plugin, you can record directly to its website, and within seconds, it generates a link you can text or email right over.
We’re using Loom videos in several key areas of our business. Today, I’m sharing three specific ways you can leverage this software to streamline communication.
#1: Review Contracts & Comparables
After a showing, you typically run comps to give clients an idea of what’s happening in the market. We’ve typically emailed the comps to the client and followed up with a phone call to discuss them.
With Loom, I run the comps, record a video explaining them, and send the link to the client. This approach not only cuts the phone call time in half but also allows the client to rewatch the video as many times as necessary to catch anything they might have missed.
The result? More clarity for the client and less back-and-forth for me.
#2: CMAs
One of the best ways we’re using Loom is for CMAs. We’re always looking for ways to stay connected with clients we’ve helped before. And what better way than sharing updates on their neighborhood?
We run or create CMAs, pull up Zestimates or local market data, and screen-record everything while offering our insights. Then we send that video via text or email to start a conversation.
This has been one of the most effective ways to reconnect with clients and offer value at the same time.
#3: Expired Listings
Another powerful way we’re using Loom videos is to reach out to sellers of expired listings. We review the listing, identify what might have been missing in the marketing, and offer suggestions on why we think the home didn’t sell.
Then, we send that Loom video directly to the seller.
This personalized approach not only grabs attention but also opens the door to a conversation about how we can help relist the property with a fresh strategy. Right off the bat, it allows us to show the seller what we would do differently from the previous agent.
These are just a few ways to use Loom in your business. If you’re a video-first real estate agent, there’s nothing quite like sending a one-on-one video tailored specifically to your client (or lead). It adds a personal touch and elevates the entire client experience.
So, what are you doing in your business to level up the client experience?
And if you found this helpful, make sure to share it with an agent you know.
