Autumn is a great opportunity to connect with your geographic farm using direct mail postcards that celebrate the charm of the season.
Geographic farming with postcards is an easy, cost-effective strategy to build a strong local presence where your brand is the one homeowners come to know and trust. And with the return of football, pumpkin spice, and the aroma of roasting turkeys, agents have an opportunity to engage in geographic farming using postcards that tap into autumn’s excitement.
Below are five autumn-inspired postcards for real estate agents. They represent a powerful combination of content that will attract attention, nurture relationships, and provide genuine value that positions you as a trusted advisor.
FANtastic football schedule
Fans are sure to place this postcard where they can easily see it (and your branding). Tell us your area’s pro football team, and we’ll design a postcard featuring its schedule for the current season. It’s marketing that subtly promotes your real estate business while associating you with the hometown favorite.
DIY pumpkin spice
From the way it’s infiltrated everything from lattes to laundry detergent, it’s clear that people love their pumpkin spice. Satisfy their cravings and boost your brand by sharing the special blend that creates this classic fall flavor. Each taste will remind them that they have you to thank for satisfying their delicious addiction.
Turkey preparation
If Christmas decorations are already in the stores, then you know that Thanksgiving will be here sooner than we think. When families and friends savor this delectable turkey recipe, you know they’ll be asking for a copy—and that’s when your branding really shines! This is a postcard that will be saved and retrieved year after year, each time bringing you and your brand to mind.
I sold your neighbor’s home
While farming is a slow and steady burn that promotes brand awareness, every once in a while, a postcard arrives in a mailbox at exactly the right time to capture a hot lead—a homeowner who’s either considering a move themselves or knows someone who is. And there’s nothing like proof of your success to persuade a potential client that you’re the agent for the job.
Pattern interruption
As far as real estate postcards go, this one goes against what’s expected to capture attention. Beyond its novelty, it provokes curiosity, and the only way for leads to satisfy theirs is to scan the QR code.
Choose this card, and we’ll create a QR code and link it to a free, personally branded landing page where recipients can enter their contact information to get a free estimate of their home’s value. Even if they don’t complete the form, as long as they scan the QR code, we’ll capture their contact information and add it to your ReminderMedia account manager.
Take action today
Postcards are one of the most affordable tools for building brand awareness, nurturing relationships, and generating leads. Just remember that consistency is the key to a campaign’s effectiveness. By regularly sending a mix of high-quality educational, entertaining, and endearing postcards like the five suggested above, you’ll build a stronger connection with your farm and position yourself as a trusted advisor.
To find out more about marketing with real estate postcards and what my team at ReminderMedia can do to ensure that your next campaign is a wild success, book a call with one of my postcard marketing experts. Decide to move forward, and you’ll get 50 free postcards on me.
