Nowadays, the words “affordable housing” alone can get the average homebuyer’s heart beating faster. 

But when Billy Rojo (@billy_the_realtor) shared an upbeat video tour of a new affordable home in San Antonio, he was not expecting his post to go viral. 

I didn’t think it would be so controversial. Normally on my content, people just scroll past it if it’s not for them, or comment if it is something they like.

Billy Rojo (@billy_the_realtor)

After all, it’s not like posting video tours of homes for sale is a new thing. It’s just that this particular home—and its price point—hit a lot of people where it hurts. 

And quite a few of them took it personally. 

@billy_the_realtor 🚨Tiny Homes🚨 $136,900 💥Monthly payment around $1,000💥 Call or message me to go check it out today! 📲 (210) 663-1731 🔥Who wants it🔥 FREE APPLICATION I love referrals and I love helping friends Call me, text me or message me #sanantoniotx #tinyhomes #cheaphome #tinyhomesanantonio #firsttimehomebuyer #isellneehomes #bulverderealestate #homesforsale #texasrealestate #newhome #househunters #MilitaryHomeBuyers #ValueHomes #VALoan #ZeroDownPayment #VeteranHomeBuyers #closingcostscovered #sanantoniotexas #newhome #newhomes #isellnewhomes ♬ original sound - Billy The Realtor

The video tour

Rojo starts the video with “You asked for it, and here it is—the most affordable home in San Antonio, Texas. Let’s check it out.” 

And he’s not wrong that plenty of homebuyers out there are asking about affordable homes: 

  • Where are they?
  • Why are there so few of them?
  • How much house can I get on my budget?

Billy’s video seemed to answer that last question with “Less than you might think.” 

After all, with housing affordability at an all-time low, homes that used to come with a monthly payment of $1,000 a month now cost roughly twice as much. And the home you can get for that $1,000 a month is…noticeably smaller. 

And folks on Twitter, as well as in the TikTok comments, took issue with that. 

Uproar on Twitter

Commentary on Rojo’s TikTok post went beyond the platform as angry viewers shared their thoughts on Twitter

Some shared the video as a harbinger of doom for U.S. homebuyers: 

  • “You might not want to but you’re going to live here.” (@JoshLeKach)

Some took the opportunity to hate on suburban communities in general:

  • “American suburbia is like living in a cemetery without all the perks of being dead.” (@theobromic_)
  • “As usual with the suburbs, this combines most of the worst aspects of urban and rural living: All of the space of a 1 BD apartment, almost no outdoor area, all the maintenance costs of a single family home, a boring unwalkable neighborhood. What’s not to love?” (@AZinCLE)

And some took issue with the fact that San Antonio invested in homes like these instead of just building more apartments: 

  • “San Antonio would rather its residents live in this dystopian nightmare for $1,000/month than build up.” (@the_transit_guy)

TikTok comments

Some of the TikTok comments were just as negative, essentially dismissing the home as a glamorized made-to-order shed—but with windows and bathrooms added (which, let’s be fair, can cost plenty on their own):

  • “That’s like a $30K build” 
  • “This home should never exceed $50K”
  • “Even he’s laughing”
  • “It’s basically a Home Depot shed”
  • “You lost me at Texas”
  • “$136K is insane”
  • “Our parents bought our childhood homes for 100K back in the day. Our generation is forced to buy sheds for 140K”
  • “$1,000/month for 45 years”
  • “They just made a trailer park that has two stories”
  • “Parking gonna be wild” 
  • “I’d cry every night”
  • “My first house in Minecraft”

That said, not all the comments were negative:

  • “Hey, you know what, even if it SHOULDN’T be priced as it is, it still fills a huge gap in the housing market, so I respect it”
  • “Y’all are trippin. Let’s say you’re single and make $4000 a month. Sit on it for 5-10 years and you should be able to upgrade and sell this to a new one”
  • “Can you make some in southern California?”
  • “Not bad, IMO. Easy way to start building equity / sell once you need to buy bigger”
  • “People that comment ‘It’s too much’ don’t understand what’s out there now. Everything went up”

Some also compared the home and its price to comparable options elsewhere: 

  • “That in Illinois is $2000 a month” 
  • “This would be $300K or more in Oregon”
  • “1 million dollars in Toronto”

And some offered a suggestion for future developments: 

  • “Why not just get rid of the space between and make cool rowhomes like in San Francisco? This just feels like the worst of both worlds”
  • “We need row houses! The setbacks are taking up too much space.” 

And at least one commenter saw an investment opportunity: 

  • “Buy it rent it”

Don’t shoot the messenger 

Whatever your thoughts on the property and its price, one thing should be obvious: it’s not Billy Rojo’s fault that some of today’s affordable homes are smaller—and often in less desirable areas—compared to just a couple of years ago. 

Let’s not even bring our parents into this. Far too many commenters were quick to describe this deal as insane simply because of what their parents paid for their first home…decades ago. 

For those who object to the size or design of this home, addressing the people responsible for either seems like a more constructive approach. Billy Rojo posted his tour in the hope of attracting buyers who are interested in the new properties he’s marketing. 

He’s not the problem. And people who don’t like the home he’s touring are not his intended audience. 

It’s completely understandable that buyers are frustrated with today’s housing market. Some even want it to crash

So, what can you do?

Talk to the people in your local government about what they can do—and what you can do—to promote the construction of more affordable and more attractive housing options in your area. 

Meanwhile, keep yourself informed on what’s happening in the housing market—at the local and macro level—by tuning in to the daily Hot Sheet. BAMx members can even download the slides featured in each episode and share them with the people in their community. 

And don’t forget the weekly episode of the Knowledge Brokers Podcast. Because the company you keep includes the people behind the content you consume. And the people behind these podcasts are the best in the business.