If you’re wondering how to show up on Instagram as a real estate team in 2025, stop scrolling. Seriously.
Because this is how it’s done.
Instead of filling their feed with generic “Just Listed” graphics that most people scroll right past, The Davenport Group built a page that locals actually want to follow.
It’s fun. It’s strategic. And it’s working.
They’re using Instagram to position themselves as the go-to resource for all things Arlington And they’re attracting real leads in the process.
Let’s break down what makes their strategy so smart.
They Post Like a Local, Not Like a Realtor
Most real estate pages are just… listings. Maybe a market update sprinkled in. But The Davenport Group’s page looks more like a local media account than a real estate team.
Here’s what you’ll find instead:
- Street interviews that are engaging, offbeat, and super shareable
- Neighborhood spotlights that help locals fall in love with their city all over again
- Listing Reels with a lifestyle hook, not a dry property tour
This kind of content stops the scroll, gets shared, and most importantly, it makes people hit “Follow.”
They Know What People Actually Want
Nobody is actively shopping for a house every day. So if your content only speaks to buyers and sellers in the moment they’re ready to transact, you’re missing the chance to stay top of mind the rest of the time.
The Davenport Group gets this. Their content makes people laugh, teaches them something cool about their city, or shows off a lifestyle they can picture themselves in.
They’re not just targeting active buyers. They’re creating a page people want to keep following. So, when someone is ready to make a move, they already know who to call.
They Make Real Estate Content Fun
Let’s be honest, a lot of real estate content is boring.
Not this.
You’ll find Reels like “Taylor Swift Eras as Arlington Neighborhoods” that people actually want to share. That kind of creativity builds reach. More shares = more exposure = more local followers = more leads down the road.
Here’s what The Davenport Group’s content does really well:
- It entertains. If it’s not fun or interesting, it’s not making it into their feed.
- It builds brand affinity. You start to feel like you know the team—and you trust them.
- It shows local love. Their content celebrates Arlington in a way that’s authentic and community-focused.
Takeaways You Can Steal
You don’t need to copy everything The Davenport Group is doing, but here are two things you should take from their playbook:
- Stop posting like a real estate agent. Start posting like a local guide who happens to sell real estate.
- Generic graphics don’t convert. Engaging content that’s tailored to your community will attract the right audience—and the right leads.
So if your feed is still full of forgettable “For Sale” posts and nothing else, it might be time for a glow-up.
Want More Ideas Like This?
Join Coffee & Contracts for Instagram content, templates, and strategy to help you grow your real estate business, without selling your soul to Canva.
And if you need a little inspiration, give @discoverarlington a follow. They’re the real deal.
