Tom Toole

Real Estate News

Lisa Chinatti: The Fiercest Operator in the Industry is Now a BAM Creator

Byron Lazine announces Lisa Chinatti as a BAM Creator.

October 5, 2023

Top-down view of an office desk with spiral notebooks, yellow sticky notes, a pen, and a pair of glasses beside a white keyboard.

Agent Strategy

4 Business Planning Must-Haves for Real Estate Agents

Tom Toole and Lisa Chinatti discussed business planning basics for real estate agents two weeks ahead of an in-depth BAMx business planning webinar and after-party

October 5, 2023

Man in a blue checkered suit sits with hands clasped beside a large red stop sign graphic

Agent Strategy

One Word Every Agent Should Eliminate from Their Vocabulary

We know that what you say matters. Tom Toole shares why agents need to remove the word “think” from their vocabulary.

October 3, 2023

Man in a blue plaid suit and pink tie gesturing while presenting, with a tablet showing color swatches in the background.

Agent Strategy

Lead Generation Simplified

Tom Toole breaks down a simplified approach to lead generation, focusing on the who, when, what, and how, plus the accountability that ties it all together.

September 26, 2023

Hands raise red cards in the air, signaling disapproval or protest.

Agent Strategy

Scripts for 5 Common Objections in Today’s Market

The Knowledge Brokers Podcast hosts treated the BAM Camp audience to an objection handling role-play, with Tom Toole demonstrating how to respond to some of the biggest objections and questions on the minds of homeowners considering a move.

September 25, 2023

Man in a blue suit raises three fingers while saying 'I've got three text messages' in a studio setting with acoustic panels behind him.

Agent Strategy

3 Persuasive Text Messages that Start Real Estate Conversations

Tom Toole shares three persuasive text messages you can use to start real estate conversations using fact-based value points.

September 19, 2023

Man in a gray plaid suit sits at a desk or table, gesturing with his hand, with a sunlit autumn forest backdrop behind him.

Agent Strategy

Are You Ready for a Fall Frenzy of Business? Create a 90-Day Plan to End the Year Strong

Tom Toole shares how real estate agents can create a 90-day plan to increase their business from now until the end of the year.

September 12, 2023

Agent Strategy

Scripting to Use with Home Sellers as Anywhere Settles

With Anywhere taking the lead in settling both class action lawsuits on buyer agent commissions, here are some scripting changes agents and brokerages can use to adapt to an industry where buyer commissions are no longer guaranteed.

September 12, 2023

Two people collaborate over charts and documents on a table, with a tablet and notebook nearby.

Agent Strategy

Create a Foolproof Real Estate Business Plan for 2024 (Yes, You Should Start Planning Now)

Do you have a clear, detailed, and effective business plan for next year? Given the deals that go under contract in Q4 2023 will close in Q1 2024, the time to have a plan in place is now. Here’s why September is planning time—and how to do it right.

September 7, 2023

Smiling businessman in a blue suit sits at a desk with documents and a pen ready to sign the contract in front of him.

Agent Strategy

3 Pieces of Real Estate Information Agents Need to Bring on Every Appointment

Tom Toole shares three pieces of information every agent needs to share to be able to guide people and help them make winning decisions.

September 5, 2023

Blue rounded chat bubble with a buyer-focused marketing message about housing plans and marketplace opportunities; Read 12:18 PM

Agent Strategy

Two Text Scripts to Use with Home Buyers Right Now

Tom Toole shared two variations on a text script he uses with his team to get near-immediate and all-day responses from buyers in today’s market—not in spite of high mortgage rates but because of them.

August 31, 2023

Businessman in a beige plaid blazer explains stock charts on a tablet as a hand with a stylus points at a blue graph in front of market screens.

Agent Strategy

Helping Homeowners Navigate Evolving Real Estate Trends

Tom Toole shares how real estate agents can help homeowners who are feeling the lock-in effect—and how you can determine how serious your seller leads are.

August 29, 2023

Lisa Chinatti: The Fiercest Operator in the Industry is Now a BAM Creator

4 Business Planning Must-Haves for Real Estate Agents

One Word Every Agent Should Eliminate from Their Vocabulary

Lead Generation Simplified

Scripts for 5 Common Objections in Today’s Market

3 Persuasive Text Messages that Start Real Estate Conversations

Are You Ready for a Fall Frenzy of Business? Create a 90-Day Plan to End the Year Strong

Scripting to Use with Home Sellers as Anywhere Settles

Create a Foolproof Real Estate Business Plan for 2024 (Yes, You Should Start Planning Now)

3 Pieces of Real Estate Information Agents Need to Bring on Every Appointment

Two Text Scripts to Use with Home Buyers Right Now

Helping Homeowners Navigate Evolving Real Estate Trends

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