Shannon Gillette

Man with short hair and beard looks down while pointing at a red 'UNDERRATED' stamp across neon social media icons.

Agent Marketing

The Most Underrated Marketing Strategy in Real Estate

FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.

July 24, 2026

Agent Marketing

How Agents Can Turn a National Stat Into Local Content That Converts

Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.

March 28, 2026

Agent Marketing

The Best Listing Videos of 2025

Here’s a look at the six best listing videos of 2025, featuring this year’s BAMMYs winner and finalists, with creative examples agents can use for inspiration.

December 30, 2025

Agent Marketing

Why This ‘Unpopular Opinion’ Reel is Marketing Gold

Shannon Gillette’s unpopular opinion reel on agent attire sparked major engagement. Here’s why it worked and how agents can use it.

November 22, 2025

Agent Marketing

This Viral Reel Shows Why “Testing the Market” Rarely Works

Realtor® Shannon Gillette shows why pricing too high can backfire. Her viral Reel gives agents a masterclass in storytelling, pricing, and strategy.

October 16, 2025

Agent Marketing

“We Take a LOT of Listings Each Month from Fired Agents”: Marketer of the Week PSA

Shannon Gillette’s Instagram PSA calls out real estate listing videos that cross the line from bold to inappropriate, warning agents that content without consent is a liability. With over a million monthly viewers, she proves you can earn attention without sacrificing trust, or upsetting your sellers.

August 9, 2025

Agent Marketing

The “Sneaky” Listing Video: A Genius Strategy for Real Estate Marketing

The Broke Agent shares the genius behind ‘sneaky’ listing videos—an innovative real estate marketing strategy used by top agents like Shannon Gillette and Marie Lee.

December 6, 2024

A smartphone displaying a video/story on a social app, hovering over a desert suburban landscape.

Agent Marketing

Captivating Buyers with Green Screen: A New Approach to Listing Videos

Shannon Gillette posted a listing video for land in Apache Junction, providing a brilliant example of how to use the green screen option on Instagram to promote a listing without doing a walk through.

June 19, 2023

Real Estate News

Meta Verified & the Contagion Spreading Through the Real Estate Industry

A contagion in the real estate industry, 2023 social media trends, Meta Verified, and Inman influencers are today’s topics as Shannon Gillette and Shane Burgman join Dan Oneil and The Broke Agent.

February 23, 2023

Shannon Gillette

The Best Listing Videos of 2025

Why This ‘Unpopular Opinion’ Reel is Marketing Gold

This Viral Reel Shows Why “Testing the Market” Rarely Works

“We Take a LOT of Listings Each Month from Fired Agents”: Marketer of the Week PSA

The “Sneaky” Listing Video: A Genius Strategy for Real Estate Marketing

Captivating Buyers with Green Screen: A New Approach to Listing Videos

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