
How Agents Can Turn a National Stat Into Local Content That Converts
Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.

Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.

Here’s a look at the six best listing videos of 2025, featuring this year’s BAMMYs winner and finalists, with creative examples agents can use for inspiration.

Shannon Gillette’s unpopular opinion reel on agent attire sparked major engagement. Here’s why it worked and how agents can use it.

Realtor® Shannon Gillette shows why pricing too high can backfire. Her viral Reel gives agents a masterclass in storytelling, pricing, and strategy.

Shannon Gillette’s Instagram PSA calls out real estate listing videos that cross the line from bold to inappropriate, warning agents that content without consent is a liability. With over a million monthly viewers, she proves you can earn attention without sacrificing trust, or upsetting your sellers.

The Broke Agent shares the genius behind ‘sneaky’ listing videos—an innovative real estate marketing strategy used by top agents like Shannon Gillette and Marie Lee.

Shannon Gillette posted a listing video for land in Apache Junction, providing a brilliant example of how to use the green screen option on Instagram to promote a listing without doing a walk through.

A contagion in the real estate industry, 2023 social media trends, Meta Verified, and Inman influencers are today’s topics as Shannon Gillette and Shane Burgman join Dan Oneil and The Broke Agent.