Kat Torre sees a lot of agents making huge mistakes with their branding. Those mistakes are making them virtually invisible online and hobbling the growth of their business.
As Chair of Brand Strategies for Serhant Ventures, Kat knows more about branding than most, including exactly what you need to do—and what you need to stop doing.
On this week’s episode of the Massive Agent Podcast, Kat shares her best strategies for creating a coherent, cohesive, and consistent online brand, starting with a tip from one of her most polarizing videos.
Listen to the conversation to learn why Kat says, “You don’t have a content creation problem; you have an identity problem” — and what actions you can take today to address that and give your online presence a massive upgrade.
Listen to the podcast above or click on any of the timestamps below to watch:
05:50 What are agents doing wrong?
07:22 One of Kat’s most polarizing videos
09:20 I always ask myself this question
11:39 How to attract business without creating real estate content
12:14 The Venn Diagram strategy
24:28 You don’t have a content creation problem; you have an identity problem.
25:28 Pick ONE damn platform
28:40 Be intentional with your content consumption
33:42 How to start with one hour a day
37:45 The biggest mistake agents make with branding
Click here to watch the full video.
If you’re a Realtor looking for a user-friendly and fully-featured real estate CRM to help you scale and grow quickly, Follow Up Boss is made for exactly that. And right now, they’re offering a 30 day free trial of Follow Up Boss to Massive Agent Podcast listeners.
