
The 4 Social Plays That Produce Real Estate Leads
There are four social media plays that actually produce real estate leads. Tessabella Jelten shares how agents can turn followers into buyers, sellers, and referral partners with proven strategies.

There are four social media plays that actually produce real estate leads. Tessabella Jelten shares how agents can turn followers into buyers, sellers, and referral partners with proven strategies.

Tessabella Jelten shares how outbound DMs, stories, and lead magnets turn Instagram into a real lead engine, based on 450+ managed agent accounts.

The Broke Agent shares four social media moves every real estate agent should make before the new year to grow a stronger brand in 2026.

The Broke Agent breaks down what Gen Z gets about content that most agents miss, plus the newest Instagram features, DM automation tools, and takeaways from Hormozi’s mastermind to help you grow your reach and engagement in 2025.

Real estate pros went all out this Halloween. From haunted listings to horror spoofs, here are the top posts likely to take home a BAMMYs award.

Luke Acree explains why most agents misuse social media and shares three practical shifts to build trust, stay visible, and turn relationships into referrals.

“It’s good you gave the content creator thing a try.” Someone said that to me. I laughed. Because…what do you mean “gave it a try?” I didn’t try to be

Alyssa Curnutt shares three non-negotiable first steps for creating hyperlocal real estate content that actually converts.

Bailey Dixon shares how TikTok Lives brought him 8 clients, 100 DMs a week, and a business built on real conversations that AI can’t fake.

The Broke Agent shares how to get more social media shares by posting new hyperlocal content about openings, local news, and community updates first.

BAM launches The Viral Agent, a creator-led brand dedicated to real estate marketing. Featuring weekly insights from top agents and creators like The Broke Agent, Alyssa Curnutt, Krys Benyamein, and Tessabella Jelten, The Viral Agent delivers tactical, real-world marketing strategies straight to your inbox.

At BAM Camp 2025, The Broke Agent’s morning mastermind tackled agents’ biggest content struggles, consistency and engagement, with practical strategies to fix both.
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