If you’ve been following the Viral Agent newsletter, you’ve probably noticed we’ve been mixing it up with different voices each week, and everyone’s been crushing it.
Alyssa, Tessa, and Krys? Fire.
(Seriously, if you haven’t signed up for the free Viral Agent newsletter yet, sign up now.)
This week, I’m doing things a little differently. Instead of focusing on one topic, I’m hitting you with the latest marketing news, trends, and strategies, rapid-fire style.
Pick one thing to level up your content game… or better yet, apply them all.
1. Five Ways to Get More Reach on Instagram
When the Instagram CEO himself drops insights, you listen.
Last week, Adam Mosseri shared five ways to increase your reach, and one feature really stood out: translations.
If you’re bilingual or have an audience that speaks multiple languages, you no longer need to create duplicate posts. Just turn on the translation feature and expand your audience instantly.
Pro tip: Follow Mosseri for direct updates on IG’s latest algorithm changes. He’s a must-follow if you care about reach.
2. IG Rolls Out Competitive Insights
Instagram just released a new Competitive Insights feature, and it’s a game-changer.
Now you can compare your stats to other accounts, seeing their follower counts, Reels, post frequency, and even ads.
Some might say comparison is the thief of joy, but in this case, comparison is the key to growth.
When I was growing The Broke Agent, I constantly checked what similar pages were doing, how often they posted, what formats worked, and how fast they were growing.
If you’re an agent, you can now do the same: compare yourself to other top agents in your market or across the country.
Note: This feature is rolling out gradually, so if you don’t have it yet, keep checking. It’s worth it.
3. DM Every New Follower (Automatically)
ManyChat just dropped a new feature that lets you send a DM to every new follower on Instagram.
This is your chance to make a killer first impression. Send a quick thank-you, share a free resource, or ask a simple question that starts a real conversation.
It’s one of the fastest ways to build relationships (and trust) on autopilot.
4. November Content Ideas
Still not sure what to post this month? You’ve got time.
We’re only halfway through November, and I’ve already mapped out the best-performing post ideas for the rest of the month. From engagement prompts to video hooks, you can grab them all in one place.
Get the full list of November content ideas here.
5. What I Learned from Hormozi’s Mastermind
Yes, that Hormozi.
I had the chance to attend one of Alex Hormozi’s masterminds, and it was loaded with insights.
He broke down the four Ps to frame your videos and explained what to do once you have a strong piece of marketing. It’s not just about creating one viral clip; it’s about building a machine that multiplies your reach.
6. What Gen Z Understands About Content That You Don’t
Last week, Jason Cassity and I interviewed Omer Reshid, a 23-year-old real estate agent who’s closed over $75 million in sales, mostly from his content.
His videos are casual, authentic, and effortless, like talking to a friend. That’s the key.
Gen Z doesn’t want overproduced, corporate-looking videos. They want real, relatable, and unfiltered content. They’ve mastered connection over perfection, and that’s something every agent should pay attention to.
The Bottom Line
If you’re serious about growing your business through content, these are the strategies you should be testing now.
And if you’re ready to go deeper, with live content audits, video scripts, templates, and community, join us inside BAMx.
We’re helping agents grow their audience, generate leads, and actually have fun creating content.
How to Use Instagram’s New Photo Comment Feature to Boost Engagement