real estate brand

Agent Marketing

How Real Estate Agents Can Build a Local Audience Using Lo-Fi Social Media Content

Brand expert Camille Moore breaks down why lo-fi, episodic content is outperforming polished video and what real estate agents can do about it.

June 20, 2026

Agent Marketing

The Most Underrated Branding Move in Real Estate Happens After Closing Day

Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.

March 26, 2026

Agent Strategy

Best Advice for Agents Competing With AI in Real Estate

In a new BAM interview, Byron Lazine sits down with Dermot Buffini to unpack why trust, not tech, is still the foundation of a strong real estate brand. From emotional sobriety to the dangers of defaulting to automation, this conversation is a wake-up call.

July 10, 2025

Agent Marketing

What If TikTok Vanished? How to Build a Social Media Strategy That Can’t Be Erased

The Broke Agent breaks down what the TikTok ban means for your social media strategy — and why being omnipresent on all platforms is non-negotiable. Learn actionable tips to safeguard your brand and grow your reach.

January 17, 2025

Agent Marketing

Introducing Branded: A New BAM Podcast for Real Estate Professionals by Brad McCallum

Brad McCallum’s new BAM podcast, Branded, features interviews with real estate industry experts, offering actionable tips and strategies for building a powerful personal brand and accelerating business growth.

August 21, 2024

Agent Marketing

The Power of Consistent Branding: 4 Tactical Tips for Real Estate Agents

Lindsey Jo shares how to build a powerful real estate brand on social media. Learn how to leverage consistency to stand out from the competition.

August 5, 2024

Agent Marketing

Building Your Personal Brand: Key Takeaways from Alex Hormozi

Dan McKinnon shares insights from Neel Dhingra’s Forward event, highlighting key strategies from top speakers like Gary Vee and Alex Hormozi on elevating personal brands and content creation.

July 29, 2024

Agent Marketing

The Brand Building Opportunity of a Lifetime

Secure a brand-building advantage in a changing market. Join Byron Lazine and Brian Boero for a free BAM webinar to learn how to stay ahead of industry changes and refine your branding for success.

May 13, 2024

Agent Marketing

How to Create a Powerful Brand as a Real Estate Agent

Crafting an authentic brand identity is crucial for real estate agents. Katie Lucie share how to leverage your personality and interests to stand out from the competition.

April 3, 2024

Agent Strategy

The Resource Your Clients Need: A Black Book of Trusted Vendors

Krys Benyamein shares the one resource all your clients need—a black book of trusted local vendors and service providers: a perfect lead magnet to offer in exchange for people’s contact information.

February 5, 2024

Real Estate News

Real Announces Two New Programs for Teams and Brokerages

The Real Brokerage announces two new programs for real estate teams and brokerages—Private Label and Pro Teams.

January 10, 2024

Housing Market

Will Mortgage Rates Hit 8%? Here’s How Agents Can Prepare

BAM looks at what could happen to the housing market with 8% mortgage rates, how to answer related questions from buyers, and the best way to prepare your real estate business and maximize transactions in 2023.

August 23, 2023

real estate brand

The Most Underrated Branding Move in Real Estate Happens After Closing Day

Best Advice for Agents Competing With AI in Real Estate

Introducing Branded: A New BAM Podcast for Real Estate Professionals by Brad McCallum

Building Your Personal Brand: Key Takeaways from Alex Hormozi

The Brand Building Opportunity of a Lifetime

The Resource Your Clients Need: A Black Book of Trusted Vendors

Real Announces Two New Programs for Teams and Brokerages

Will Mortgage Rates Hit 8%? Here’s How Agents Can Prepare

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