UPDATE: After going dark on Saturday, January 18 (ahead of the ban), TikTok is back online after President Trump promised to delay the ban. TikTok is currently working for users who have the app, but the app is unavailable for download. Stay tuned for more updates.
You may have heard the news: the Supreme Court just upheld the TikTok ban.
Personally, I’m thrilled because, selfishly, TikTok is the one platform I haven’t built on, and I was jealous of those who had. If it goes away, I won’t lose sleep. In fact, I’ll probably gain sleep because every time I open the app before bed, I’m in for at least 20 minutes of lethal brain rot.
However, this potential ban highlights something we constantly stress at BAM: the importance of being omnipresent in your social media strategy.
Imagine if you only built a following on TikTok, and it literally vanished off your phone on Sunday (not gonna happen, but still). That would be BRUTAL. What if that was your main lead source?
You need to prepare for this possibility with all platforms.
So, how do you become omnipresent?
1. Ensure a Uniform Handle Across Platforms
One of the smartest moves I made when starting The Broke Agent was securing the same handle everywhere: @thebrokeagent. I locked it in on Twitter (as it was called then), Snapchat, YouTube, Pinterest (which was surprisingly electric for real estate memes), Instagram, Facebook, and LinkedIn. I also registered the URL thebrokeagent.com and trademarked it immediately.
Having a consistent handle across platforms makes your brand recognizable and easy to find. For example, if you’re @Calirealtor on Instagram but use a different name on TikTok, it confuses people.
Consistency builds familiarity, and as your handle appears across platforms, people will start to think, “Wow, this person is everywhere!” Even if they don’t engage with your posts, they’ll recognize your brand.
2. Promote Your Platforms on Each Other
It’s not enough to just be present on multiple platforms—you need to cross-promote. Here’s how I’ve done it:
For BAM and BA:
Instagram is our largest and most engaging channel, so I use it to direct people to our other platforms by showing them what they’ll find there. Don’t just post, “Follow me on X,” or “Subscribe to my email list.” Give them a compelling reason!
- Example: Post half a home tour on Instagram and tell viewers to visit your YouTube channel to see the rest.
- What I Do: I often post a screenshot of an X (formerly Twitter) post on Instagram. Instead of using Instagram’s text-only create mode, I showcase the X platform and caption it with something like, “Go follow me on X for more hot takes. Same handle as IG.”
For Real Estate Professionals:
If you have a strong TikTok following, now is the time to encourage those followers to join you on Instagram for similar content. Tell them what they’ll miss if they don’t follow you elsewhere.
3. Integrate Your Platforms
Every platform you use should communicate with the others, creating a cohesive ecosystem:
- Instagram: Share lead magnets, guides, and events to grow your email list.
Here’s an example of a BAM IG post I did to grow my email list:
- YouTube: Promote your Instagram, blog, and other platforms in your videos.
- Email: Embed links to your blog, YouTube channel, podcasts, and Instagram.
- X (Twitter): Direct traffic to your website, blog, YouTube, and Instagram.
On BAM, we link to our blog 3–4 times daily (we’re a media company, so that works for us). We also highlight our YouTube channel in stories and posts.
The goal is to give people FOMO (fear of missing out). Use language like:
“I’m about to send out my email newsletter on the Miami market—it has a 60% open rate for a reason. Inside are my favorite local spots and tips for the upcoming three-day weekend. Want it? Subscribe now!”
The Takeaway
Start being hyper-conscious about when and where you can plug your other platforms into your content. Social media is unpredictable—Vine disappeared, TikTok is on the chopping block, and Instagram’s algorithm changes constantly. Don’t leave yourself vulnerable. Build a presence across platforms and protect your brand.
BUT WAIT, THERE IS MORE
I’m going to take my own advice here and PLUG our virtual event in this blog… ready?
On February 5th, we are hosting BAM Pro Bowl II, aka The Super Bowl of Real Estate Knowledge. This is a must-attend, free virtual event with an amazing speaker lineup:
Featured Speakers:
- Ken Pozek (aka The YouTube GOAT): Dominate Your Market with a Hyper-Local Media Approach
- Jared James: The New Way To Prepare and Win in the 2025 Market
- Tina Caul: Unlocking the 6 Types of Working Genius
- Kofi Nartey: Elevating Your Real Estate Brand to Attract High-Net-Worth Clients
- Mystery Speaker: Even we don’t know who it is!!!
