Jason Cassity

Agent Marketing

The Hardest Content Decision I’ve Made in 4 Years… And What It Taught Me

The Broke Agent explains why he ended his 200-episode Walk Thru Podcast after 4 years and what he’s building next for real estate marketing content.

May 15, 2026

Agent Marketing

The Most Viral Real Estate Post of 2026

Bryan Clapper’s viral real estate post (28K likes, 46K shares) shows how humor, timing, and placement can turn simple ads into massive engagement.

May 2, 2026

Agent Marketing

How to Build a Hyperlocal Buyer Guide in Minutes with AI

Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.

March 31, 2026

Real Estate News

Real Brokerage Appoints Jason Cassity as Chief Growth Officer

Real Brokerage appoints Jason Cassity as Chief Growth Officer, bringing the top-producing agent and Walk Thru co-host into executive leadership to drive agent growth

March 9, 2026

Agent Marketing

3 New AI Platforms Agents Are Using to Save Hours Every Week

The Walk Thru breaks down three AI tools agents are testing right now, from instant landing pages to inbox automation and self-running AI assistants

February 16, 2026

Agent Marketing

The Best Listing Videos of 2025

Here’s a look at the six best listing videos of 2025, featuring this year’s BAMMYs winner and finalists, with creative examples agents can use for inspiration.

December 30, 2025

Agent Marketing

Try This Simple 10-Minute AI Trick for Ranking on Google

On The Walk Thru Podcast, Jason Cassity reveals a ChatGPT SEO hack that helps agents turn local search trends into blogs and videos that rank fast.

October 25, 2025

Agent Marketing

This Simple TikTok Strategy Gets 100 DMs a Week (But Most Agents Won’t Try It)

Bailey Dixon shares how TikTok Lives brought him 8 clients, 100 DMs a week, and a business built on real conversations that AI can’t fake.

October 18, 2025

Agent Marketing

The Most Overlooked Way to Boost Your Email Open Rates

On episode #156 of The Walk Thru, Chris Smith explains why preview text is one of the most overlooked drivers of email open rates. This blog breaks down common mistakes, what great preview text looks like, and how to write it so your emails actually get read.

June 25, 2025

Agent Marketing

How to Build a Custom ChatGPT That Sounds Like You

In last week’s Walk Thru episode, Jason Cassity and The Broke Agent broke down how real estate agents can build a custom ChatGPT trained on their voice, content, and even their DISC profile, using ChatGPT to create a personalized real estate assistant.

June 3, 2025

Agent Marketing

5 Real Estate Content Ideas That Actually Convert

Five leaders in the real estate marketing space, led by The Broke Agent, hosted a BAM Mania panel on “Content that Converts.” Here are the highlights from their presentation.

October 23, 2024

Agent Marketing

This Reel Gets Deals: How This Agent Got an Offer AND A Listing From One Video

Find out how Marie Lee turned a stale listing into an offer and secured a new listing—all with a single Instagram Reel!

October 4, 2024

Jason Cassity

How to Build a Hyperlocal Buyer Guide in Minutes with AI

Real Brokerage Appoints Jason Cassity as Chief Growth Officer

3 New AI Platforms Agents Are Using to Save Hours Every Week

The Best Listing Videos of 2025

Try This Simple 10-Minute AI Trick for Ranking on Google

The Most Overlooked Way to Boost Your Email Open Rates

How to Build a Custom ChatGPT That Sounds Like You

5 Real Estate Content Ideas That Actually Convert

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