We’ve said it before, and we’ll say it again… nobody cares that the listing that’s been sitting on the market for 37 days just had a price reduction.
If your feed is filled with posts that scream, “Just Listed,” “Under Contract,” and “Just Sold,” you aren’t providing any real value. And in turn, you won’t get a lot of people coming back to your page.
That doesn’t mean you should never showcase proof of your expertise and skill—it just means there’s a better way to do it.
Tune in for an easy way to share your listings without losing engagement.
Weekly Listing Updates
When someone is checking out your page, your feed is the first impression they get. If it doesn’t immediately catch their attention or showcase value, they’ll move on and never come back. And a bunch of listing advertisements definitely won’t cut it.
Instead, try doing a weekly round-up talking about all of the listing activities you had each week in your stories. This is the time to do a humble brag, sharing all that you or your team have accomplished in the past seven days. Include new listings, pending sales, closings, and even price reductions. Pro tip: Put this post out on Thursday or Friday, and include any Open Houses you want to highlight over the weekend.
This way, you can show that you are still producing and houses are still selling without clogging up your feed with boring graphics.
- Create a Canva template, or use one from Coffee & Contracts to show a rundown of your activity.
- Hop on video and share everything you’ve been doing to make these deals happen. For some added engagement, go green screen mode in front of your templates (or your MLS listings).
- Add a CTA. No matter what type of social proof you share each week, remind people that you are there to help—whether they are looking to buy or sell.
Not only does this guarantee a piece of content each week, but it’s easy to replicate week after week.
Mix this in with content that educates, add a dash of your personal life, and pretty soon, people will be more engaged with your feed. Then, when it’s time for them to contact an agent—they’ll be likely to remember you.
Want to grab the “Weekly Update” templates from Coffee & Contracts? Join our community here!
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