Bennett Richardson, NAR’s CMO and CCO, joins Knowledge Brokers to address $42M in media spend, marketing strategy resets, and leadership overhaul.
Luke Acree explains why so-called looky-loos are early-stage prospects and what agents should expect about timelines, follow-up, and long-term loyalty.
President Trump’s 2026 State of the Union highlighted falling mortgage costs and a call to ban large investors from buying homes, with key housing takeaways unpacked
A small rate drop opens a big window. These 2 scripts help agents create more meaningful conversations with buyers and sellers right now.
BAM breaks down a 4-step listing appointment framework built from two 30,000+ view masterclasses and includes a repeatable, printable checklist.
Krys Benyamein explains why affordability breakdown videos sharpen your financing knowledge, build buyer trust, and strengthen local authority.
Bored at your open house? Not hosting one at all? Here are five things to do that will improve your
The “best time to film” isn’t scheduled. It’s right after real moments happen. The Broke Agent breaks down how to create more authentic content that leads to conversations and clients.
A simple post-closing strategy agents can use in 20 minutes to meet neighbors, start conversations, and build visibility after a buyer moves in.
Morning Brew reports data centers outbidding builders in Northern Virginia amid a 75,000-home shortage. Is this a real supply threat?
Homeowners are set to spend $522B on renovations in 2026. New data reveals what’s driving projects, budget stress, and what agents should understand about today’s homeowners.
Sharran Srivatsaa and Andrew Undem broke down exactly how a high-converting listing appointment actually works. Here are 27 lines to use at your next appointment.
The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.
Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.
Krys Benyamein explains how a structured homebuyer guide creates clarity, reduces stress, and improves buyer confidence throughout the entire homebuying process.
Shane Burgman’s trendjacking reel shows how real client stories outperform testimonials by turning closings into entertaining, trust-building content.
One webinar clip turned into a viral post, new followers, and three real buyers. Here’s how one piece of content grew three brands and proved the real power of the listing flywheel.
Chris Smith breaks down a simple system to organize and deploy real 5-star reviews in emails, videos and social media.
In his BAM Pro Bowl III presentation, Neel Dhingra explained why most agents are neglecting the “not yet” audience, and how observation content builds trust in 2026.
Tessabella Jelten shares how to choose content pillars that actually align with your business goals so your social media drives leads, listings, and real growth instead of random posts.
Trump’s Jan. 29 cabinet meeting tied housing to lower rates, protecting $500,000-$600,000 home values, and a $200 billion mortgage-backed securities plan.
MBA’s December 2025 PAPI shows the national median mortgage payment fell to $2,025 as affordability improved 7.5% year over year for the seventh straight month.
Neel Dhingra breaks down an IRS tax update using official sources and simple visuals, providing a repeatable formula for educational real estate Reels.
Krys Benyamein shares what high-level creators do differently, from pre-production to volume, and why belief and consistency turn content into real leads.
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