Instagram just made major updates that every real estate agent needs to understand. The Broke Agent shares what’s changed and how agents can adapt their social strategy in 2026.
Natalie Perez-Benitoa’s viral Instagram listing post shows agents how to use movement, audio, and personality to get the algorithm to push their homes.
AI might be hurting your Instagram growth. Tessabella Jelten shares how real estate agents can use AI the right way to create authentic, engaging content that converts.
The Broke Agent breaks down how the Instagram algorithm works, why your engagement is stuck, and 5 simple ways to get your content in front of the right people.
The Broke Agent discusses how the Instagram algorithm actually works and five proven ways to skyrocket your engagement immediately.
Tessabella Jelten calls out 10 Instagram mistakes agents keep making, from low posting volume to weak hooks, and how to fix what’s holding your growth back.
Download the free Instagram Bio Audit to learn how to turn profile visits into real conversations with a clear, high-converting bio framework for agents.
Krys Benyamein shares 5 simple Instagram strategies real estate agents can use to turn followers, story views, and comments into real conversations and clients.
Allie Pastore shows how a simple “This or That” Instagram reel can showcase local knowledge, spark comments, and help agents create scroll-stopping content.
The Broke Agent breaks down the one line every real estate agent should add to their Instagram bio to get more followers.
Tessabella Jelten shares a simple Instagram strategy agents can use to turn content into conversations and qualified leads.
Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Research proves it: all caps is harder to read. So, stop shouting your listing descriptions and implement the following tips to make them look professional.
This week’s Bammer of the Week goes to Yackeline Liederman. She’s a realtor in Miami with a unique take on humor in marketing. Basically, she makes memes…of herself.
Al Filippone talks to Byron Lazine about his start with direct mail, growing one of the first teams in real estate, and what he would say to agents who don’t work weekends.
On this episode of The Walk Thru, Byron Lazine and The Broke Agent sit down with Taya DiCarlo and Tom Toole to discuss eXp Week, declining home sales, and the TikTok takeover.
Coming up with content is hard. It’s my literal job and I wake up almost every day with no idea what to post on @thebrokeagent. But, I have a little trick that helps me and can help you on those days where you just got nothin’. Ready!? Repost and restructure old content from your own page.
Most real estate agents who fail have one thing in common: they don’t control their emotions. It’s easy to get so invested in making the deal happen that you let your emotions take the wheel. But that’s exactly what you don’t want to do. Because your emotions offer absolutely no value to getting the deal done.
We all know that video content is king. Video marketing holds consumer attention and allows you to deliver a more pointed message. That said, social media platforms are all shifting
On this week’s episode of Over Ask Podcast, Matt Lionetti and The Broke Agent sit down with former star of Million Dollar Listing Los Angeles David Parnes. David’s real estate
This week Derrick Gregory posted one of the most unique and hilarious real estate Reels I’ve seen to date titled, Realtor Hype Video. Watch it below. View this post on
This week’s “Bammer(s) of the Week” goes to The Property Brothers…In Law. Not the actual Property Brothers. Those guys are insufferable cringe lords. These guys are hilarious. Their names are
On this week’s episode of The Walk Thru, Byron Lazine and The Broke Agent are joined by Utah luxury agent and Instagram must-follow Paige Steckling and the host of The Massive Agent Podcast Dustin Brohm. They discuss hacked Instagram accounts, the Great Debate recap, layoffs at Compass and Redfin, and how to explain the market changes to consumers.
This week, Compass and Redfin announced they are laying off 8-10% of their workforces: View this post on Instagram A post shared by Broke Agent Media | BAM (@brokeagentmedia) Compass
For daily real estate news, business and marketing.
