Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram’s Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing.
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
Andy Griesinger built a 5-agent team to $103 million by screening recruits and running new agents through a 61-point daily tracker.
Bored at your open house? Here’s a content tip, a system to convert more buyers, and a viral text-exchange you have to see.
FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.
Phil Stringer breaks down the exact steps real estate agents need to set up their first AI agent, from picking a plan to teaching it a skill.
Travel with Livii and Dina Goldentayer sparked a wave of agent stories after a BAM post asked one question: “What’s the most unconventional request you’ve ever gotten from a client?”
HubSpot reports 52% say AI-made content is less effective as Alex Hormozi explains why curation, POV, and real experience win in 2026.
Katie Lucie explores why improving the industry’s reputation requires raising competency standards, not just better marketing campaigns.
Feeling stuck with your real estate content? The Broke Agent shares exactly how to push through creative slumps, stay consistent on social media, and keep building your brand.
Open houses still work in 2026, but only if you run them with structure. Luke Acree breaks down the full strategy to turn open houses into consistent closings.
Andrew Undem’s call blocks align with Harvard Business Review data on best days, best times, 5-minute response, and 6-attempt follow-up.
Luke Acree joins BAM on March 4 to break down the FIT Framework and how agents can build predictable, referral-driven lead flow from their database.
According to a new Shilo stat, 83% of agents fail to set a next step on calls. Here’s how that mistake is costing real estate deals, and what you can do about it.
Krys Benyamein explains why sellers tune out generic marketing talk and how a structured, visual strategy makes listing conversations cleaner and fees easier to defend.
Tom Storey’s Instagram posts show how simple, data-driven market updates can build authority and win trust with buyers and sellers.
The Broke Agent shares March content ideas for real estate agents, from spring market hooks to March Madness and viral housing trends.
Rocket Companies announces a three-year alliance with Compass that could add 500,000 listings to Redfin and embed new mortgage incentives.
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