Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram’s Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing.
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
Andy Griesinger built a 5-agent team to $103 million by screening recruits and running new agents through a 61-point daily tracker.
Bored at your open house? Here’s a content tip, a system to convert more buyers, and a viral text-exchange you have to see.
FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.
Phil Stringer breaks down the exact steps real estate agents need to set up their first AI agent, from picking a plan to teaching it a skill.
Last week, Redfin released a full Q&A with Redfin economists, who answered consumers’ most burning questions and offered advice for those who need to buy or sell.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for October 24-30, 2022.
TikTok home tours remain massively popular, regularly generating hundreds of thousands of views on the platform. Here are three real estate TikTok tours that got it right this month.
A recent HomeJab survey of real estate photographers revealed the do’s and don’ts of prepping for listing photos.
Airbnbust, cooling home prices, longer days on market, and Mark Zuckerberg’s miss are today’s topics as Shannon Gillette and Dustin Brohm join Byron Lazine and The Broke Agent.
Neel Dhingra and Dustin Brohm (aka The Massive Agent) teamed up for a webinar on Content That Gets Results. Here’s the BAM Recap.
The Broke Agent reveals six platforms you need to be on to protect your business from scammers and other platform disasters, get more business, and grow your online brand.
As a new agent, is it better to be a solo agent or join a team? Byron Lazine breaks down the right questions to ask and the strategies you need for the best possible start.
Miranda Caldwell joins Matt Lionetti and The Broke Agent to discuss how she built an audience of almost a quarter million followers on TikTok, how it brings her more business, and how she crushes voice-overs on all platforms.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for October 17-23, 2022.
Should agents use terms of endearment with other industry professionals? Agents weighed in on a recent post from The Broke Agent. Here’s what they had to say.
Last week, YouTube announced plans to start enabling users to engage with creators using unique handles. Learn what you need to do to get your preferred username on the app.
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