Over Ask

Miranda Caldwell on Going Viral with Home Tours

Miranda Caldwell joins Matt Lionetti and The Broke Agent to discuss how she built an audience of almost a quarter million followers on TikTok, how it brings her more business, and how she crushes voice-overs on all platforms.

October 24, 2022
BAM Staff

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You already know video is crucial to building a powerful online presence. But being on camera doesn’t have to mean showing your face.

Canadian REALTOR® Miranda Caldwell built an audience of nearly a quarter million followers on TikTok using voice-overs to enhance her property tour videos.

On today’s episode of the Over Ask Podcast, she joins Matt Lionetti and The Broke Agent to discuss how she built her following, what she’s doing differently with her videos, and how they’re helping her secure new listings and clients.

Click on any of the timestamps below to watch:

00:00–00:34 Intro

01:02 Who is Miranda Caldwell?

05:42 We don’t see many agents doing voice-over content

09:46 Once you get a yes, what’s the process like?

13:23 Are you giving any calls to action at the end?

14:55 How quickly are you uploading these to Reels, Shorts, etc.?

18:45 How ahead are you in terms of filming these videos?

24:08 With this market shift, have you shifted your content?

33:40 Gary Vee’s five most important platforms (Instagram was not one of them)

39:45 Matt’s challenge to all agents

40:38 How is this helping you secure listings and clients?

Click here to watch the full episode.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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