Video continues to be increasingly important for real estate agents and entrepreneurs.

But, for many, the fear of being on camera stops them from creating any content. With the right preparation and mindset, you can overcome those video nerves and become comfortable with video.

We’re sharing five tips to help you gain confidence on camera so that you can make the most of your video marketing.

Acknowledge Your Nerves

When you first start creating video, it’s natural to be a bit nervous. After all, you care about your business—and your reputation.

Posting video on social media leaves you in a vulnerable state that typically stirs up imposter syndrome: What if no one likes my videos? What if I don’t look/sound good? What are people going to say?

And sure, people will voice their opinions as you create more content. Some will praise you, while others will troll you. But you get to decide whether or not you want to give power to those comments.

Take this advice from Taya DiCarlo, who reminds us: “The haters will always be there, so you may as well do what makes you happy.

Before you step in front of the camera, acknowledge your nerves, and then remind yourself why you’re creating content in the first place. That brings us to the next tip: visualization.

Visualize Where You Want to Be

Where do you want to be in five years? And—more importantly—what steps are you taking to get there?

Creating video content allows you to establish a recognizable brand and spread your message. This can open many doors, whether it’s with future clients, colleagues, or people in the industry you admire. 

Byron Lazine shares why it’s critical to think about where you want to be when working on getting over camera shyness.

Stepping in front of the camera becomes easier when you focus on what you want to build. 

Focus on the message, not yourself

Most real estate agents aren’t producing videos just to watch themselves. It’s all about helping the consumer.

Consumers like and trust agents who use video to share knowledge of the local area, market listings, and spread information about the housing market. Just ask Shannon Gillette, whose number one lead source in 2022 was YouTube:

Prepare and Practice

If you are just starting out doing video, there’s a good chance you won’t be great at it. Byron Lazine knows this firsthand: 

With the right preparation—and plenty of practice—you’ll gain confidence on video. 

Preparing doesn’t mean everything has to be perfect. But you can increase the quality of your videos by doing the following:

  1. Check your equipment: Before recording or going live, make sure your camera, microphone, and lighting are working properly. Not sure what video equipment to use? Check out this BAM ebook, which provides options for every budget. 
  2. Set the right environment: The space where you are recording should be quiet and free from distractions. In addition, good lighting helps you look your best. Opt for natural light by recording in front of a window, or invest in some lighting equipment. 
  3. Do test runs: Practice your delivery before recording the final video. This will help you get comfortable in front of the camera and make adjustments as needed. Pro tip: Watch a couple of test runs and choose one thing you’d like to improve (like body language or speaking pace). 
  4. Pay attention to the background and frame: Be mindful of what’s in the background of your video, and make sure it’s not cluttered or distracting. One way to get around this is by using Green Screen mode to discuss a news article or graphic you want to highlight. 
  5. Dress for confidence: When you look good, you feel good. So, wear something that makes you feel confident and professional. 

Keep Going: Quantity Matters

No matter how bad you think you are on camera, keep going. Like the Massive Agent says, the one thing you can control is the quantity you put out: 

And remember, it’s not about how many views your video gets. All it takes is one new lead or one new connection to understand how powerful video marketing can be. Keep going. 

Video nerves are completely normal, but with the right preparation, practice, and mindset, you can overcome them and present yourself confidently on camera.