Century 21 just held its Top Agent Retreat in Anaheim, California, where things quickly went off the rails as the brokerage discussed its future.
What began with a social media panel turned into a full-blown existential crisis.
Lyle Newman, a 68-year-old “top agent,” stood up and interrupted a speaker who was urging his colleagues to get on Facebook video.
“Can we just address the elephant in the room, please?” Newman blurted out. “It’s 2025, for God’s sake! How can we worry about things like TikTok when the 22nd century is staring us in the face?”
Dozens of agents raised their canes and cheered in agreement.
Scott Drew, a 53-year-old veteran of the industry, took it a step further. “Compass just rolled out Compass One, half the brokerages are in the cloud, and all of them have their own Chat AI GPTs! How are we supposed to compete when our name is a hundred years behind?”
Gasps echoed throughout the room. Murmurs of “He’s right” and “What happens in 75 years?” rippled through the crowd.
Century 21 leadership quickly scrambled to address the unrest, ultimately proposing a radical solution: a name change to Century 22.
“We’re always looking ahead,” said CEO Mike Miedler. “This is more than just a name—it’s a statement. A promise that we will embrace the future. Innovation, tech, forward-thinking disruption.”
The announcement was met with enthusiastic applause. The rebranding will roll out next quarter, with franchisees expected to update all signage, business cards, and gold blazers accordingly.
*Yes, this is satire.*
